Business screen magazine (1946)

AimiFiEns The Ideal 3Sn ■ for TV Newsreel, Industrial, Travel and Scientific Motion Picture Photography. FAMOUS ARRIFLEX FEATURES: Reflex focusing Ihrough taking lens, even wl running. Bright erect image finder, 6V] x magniflcotion. "Follow-focus" without assistant. No parallax or other finder problems. Full frame focusing and viewing. • 3-le: • Ouic ! rorrel. e geared film mo No belts lo connect. # Voriable speed motor built into handle. # Tachometer registering from 0 to 50 frames # Compoct, lightweight. # Equally adaptable for tripod or handheld fid # Easily detachable matte box-filter holder. (2O0 and 400 feet). EXECUTIVE NOTES Writes MR. FLORMAN: ". . . As a free-lance camerman I have photographed at least 270 TV shows and commercials, and as a dealer, I have learned to know the preferences of other cameramen as well. I first used the Arriftex 33 in Germany in 1943 when I was attached to the Signal Phnin Company in Liesbaden to cover the Nuremberg trials, and in 19-16 to film the Armed Forces Olympics, General Eisenhower's visit to Luxemburg, and many other important news events. Since then 1 have gotten to depend upon my Arriflex entirely. I have used my Arriflex for commercial films for such accounts as General Motors, General Foods. Noxzema, Loft Candies, and others. One of my recent industrials, filmed with the Arriflex, "Talk, Talk, Talk" was very favorably received by the Ad Club of New York. I know of no more rugged, more reliable piece of equipment, or one easier and quicker to operate, hand-held or on a tripod. . ." Available ot leoding dealers. M'yite lor literature and price list. COATED LENSES in ARRIFLEX MOUNTS if/2 Schneider Xenon* SOmm f/2 Schneider Xenon* I f/2 Schneider Xenon* •With Fallow-Focus Grips. 90min f/3.5 Kilo 135mm f/3.8 Kilo ISOmm f/3.S Kilo 300mm r/5.6 Kilo 400mm f/S.6 Kilo ORIGINAL ARRIFLEX ACCESSORIES LENS EXTENSION TUBE for close-up fil nd cinemacrography HI-HAT for mounting Arriflex 35 on standard tripods SHOULDER-POD for vibrotion-free, hand-held filming BAnERY 16 Volt, lightweight, non'Spill, with carrying case and shoulder strap BAHERY CHARGER THE NEW ARRIFLEX 35 tripod • sturdy, rugged and steady. Weighs only 19 lbs. • Large universal balljoinl for leveling. • Velvet smooth pan and tilt action with separate locks. • Extra long handle for under-arm control. • Spirit level. • Can be used all proli # Leather boot available. j5 [L Q IM (§ PHOTO SUPPLY CORPORATION AGENTS 235 FOURTH AVE., NEW^ YORK 3, N. Y. • GRomerty 5-1120 WEST COAST OFFICE: 7303 MELROSE AVENUE, HOLLYWOOD 46, CALIFORNIA WYOMING 9026 FOR BETTER SHOWS USE "THE AUDIOVISUAL PROJECTIONIST'S HANDBOOK" • Many large U. S. business firms now use the manual contains step-by-step lessons on good show■Audio-Visual Projectionist's Handbook to train manship; sells at only $1.00 per copy, postpaid, employee projectionists. This graphic, illustrated Order today from Business Screen, Chicago 26. DeVry Corp. Names Henry Hsher New Executive Vice-President ♦ IlKMiV M. Fisher, a veteran mem(if llic industry, has been elevated to the position of executive vice-pre.>4ident of the DeVry Corporation according to an announcement by W. C. DeVry, president. Mr. Fisher joined the company in 1028 as a sales and service engineer and oflTice manager of DeVry's New York ofTue. He held that post until 19.3H when he became sales manager of the firm's Eastern Division. In 1948 he was appointed vice-president. National Carbon Company Mokes J. R. Johnstone Department Head ♦ The appointment of J. R. Johnstone as manager of the Carbon Sales Department has been announced by National Carbon Company, a division of Union Carbide and Carbon Corporation. Mr. Johnstone has been engaged in various sales and administrative functions since joining the company in 1937. Lighting Carbons for the motion picture industry will be high among the new department manager's interests because of the increased light demands of 3-D and wide-screen systems. His other new activities will be the sales of carbon and graphite brushes for motors and generators, primary batteries for railroad signaling and chemical and mechanical specialty products. Former Princeton Vice-President Heads New Division at Meredith ♦ Jack S. Barhss. former executive vice-president of The Princeton Film Center, has been named director of the newly-created Book and General Promotion Division of the Meredith Publishing Company. Mr. Barlass is rejoining the publishers of Better Homes and Gardens. Successful Farming, and six other trade books. He was with Meredith from 1937 until 1951 when he left to join the Film Center. STOCK FOOTAGE Giriflcs ind gaicllc ^ R C^ FILM LIBRARY 105 E. 106 St.. J^tw fork 26 BUSINESS SCREEN MAGAZINE