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NO. 3 OF A SERIES
on better selling, training, demonstration through photography
Audio-visual methods pay off in many ways . . .
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Film operations for training and evaluation
"Under normal conditions prevailing in a steel mill — extreme heat, flying dust, sharp graphite . . . and in hot sun, rain, or freezing cold — our CineKodak Special II Camera has performed well. We have used it in many ways since it was purchased in 1949 — filming old and new operating methods to show savings of importance to other districts; how to use safety equipment; refresher training courses; experimental use of new equipment for study and evaluation; detailed manufacturing steps for educational purposes; proper housekeeping and maintenance methods and so on." — From a large steel mill.''
Tobacco firm previews films in TV setting
With nine different brands of tobacco products to promote, this Virginia tobacco firm relies heavily upon TV film commercials. Subject to the approval of the board of directors, previewing is done right in the board room. To simulate TV reception, a l6mm. Kodascope Pageant Sound Projector is mounted in a TV cabinet built into a wall of the room. Rear screen projection gives the TV footage the realism of an actual telecast. Picture and sound quality are tops — reports this manufacturer*
Pictures help sell bankers
"A pictorial presentation supplemented by a well-organized sales story is the most effective way to present our various services to banking prospects.
"Kodaslide Table Viewers are particularly helpful in our work. In fact, we would not consider putting a salesman on the road without one. We looked over a number of visual aids before deciding to use your product and have no reason to regret this decision." — From a manufacturer of check systems*
How TV network checks quality and timing of film programs
Network TV film programs and commercials involve imponant money. The quality of image and sound, of every subject, must be checked carefully, timing must be right to the second. To help with this job, a major TV network purchased six Tungsten Model 2 5 Eastman 1 6mm. Sound Projectors. One screens Kinescope commercials for time and sequence during station breaks. Two more screen all prints to be Kinescoped, checking quality of master prints. Two more are used in sponsor preview rooms, and the last one screens the complete show.
These new machines provide theater-quality images and sound through a powerful optical system and high-fidelity sound amplification. In constant use, they give viewers the very best from any l6mm. sound film — reports this TV network.*
*Naffie on request
These are but a few examples of the ways in which Kodak AudioVisual materials help business and industry to make and sell better products. For the name of your nearest Kodak Audio-Visual Dealer, fill out and mail the coupon at right.
BUSINESS FILMS
. . . demonstrate, train, dramatize, sell
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EASTMAN KODAK COMPANY, Rochester 4, N. Y.
Pleose send me name of nearest Kodak Audio-Visual Dealer; also < information on the products checked: D 16mm. motion-picture cam D 16mm. sound projectors D m □ color slide projectors and loble
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NUMBER 5 • VOLUME 14