Business screen magazine (1946)

Precision Prints YOUR PRODUCTIONS BEST REPRESENTATIVE CLOSE CHECK ON PROCESSING Picture and sound results are held to the closest limits by automatic temperature regulation, spray development, electronically filtered and humidity controlled air in the drying cabinets, circulating filtered baths, Thymatrol motor drive, filr nd othe The exacting nd track develPRECISION'S special developing machinery. YOUR ASSURANCE OF BETTER 16mm PRINTS 16 Years Research and Specialization in every phase of 16mm processing, visual and aural. So organized and equipped that all Precision jobs are of the highest quality. Individual Attention is given each film, each reel, each scene, each frame — through every phase of the complex business of processing — assuring you of the very best results. Our Advanced Methods and our constant checking and adoption of np-tothe-minute techniques, plus new engineering principles and special machinery enable us to offer service unequalled anywhere! Newest Facilities in the 16mm field are available to customers of Precision, including the most modern applications of electronics, chemistry, physics, optics, sensitometry and densitometry — including exclusive Maurer-designed equipment—your guarantee that only the best is yours at Precision! Precision Film Laboratories — a division of J. A. Maurer, Inc., has 16 years of specialization in the 16mm field, consistently meets the latest demands lor higher quality and speed. PRECISION FILM LABORATORIES, INC. 21 West 46th St., New York 36, N.Y. JU 2-3970 IN THE NEWS OF BUSINESS FILMS THE PATTEKN OF 1953 for the business film medium is taking definite shape as the fourth and final quarter of another most eventful year begins. Technological progress has been a dominant factor throughout the year, not only in screen techniques such as 3-D and wide-screen, but in the definite emergence of color television now that RCA's fully compatible system has been unveiled and moves swiftly toward consumer marketing. The most important paradox of the year must be strongly underscored at this point. Whereas adoption of new projection techniques such as 3-D, Cinemascope, etc. are a matter of urgent necessilY to the entertainment film theatre as it fights off the inroads of television upon its boxoffices, the business film medium is literally breaking all attendance figures in every phase of sponsored film distribution with standard types of pictures. Standard, that is. in a technical sense. Those who are directly concerned with the continuing prosperity of this medium simply cannot forget that rtiillions of vietvers are available through these channels of distribution: the nearly half-million 16mm sound projectors owned by groups and institutions of all types; upwards of 200 television stations seeking better films for sustaining program fillers: the itinerant projectionists who show to rural audiences during summer evenings: and the drive-in and theatre managers who like these free short subjects. Hollywood has lately been returning to the sensible conclusion that it is still the story that counts in pre-determining boxoffice results; that the new techniques will be best applied where ihey fit best. i.e. some of the most astute minds such as .Adolph Zukor and Barney Balaban are hinting that the entertainment theatre may vet offer a variety of programs in the year ahead. including 3-D. Cinemascope or its equivalents, standard projection, etc. The entertainment film medium will match the technique to the story. The advent of The Robe does not imply one Robe (continued on p.\ge twelve) WORLD FAMOUS BUSINESS SCREEN MAGAZINE