Business screen magazine (1946)

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WHEN YOU BUY PROJECTOR CARBONS -BUY "NATIONAL!' W/f^ o F/y Rocf. . . And You Can't Hold An Audience With a Dim Picture IF YOU EXHIBIT 16mm FILMS TO 100 OR MOrtE PEOPLE, you can't possibly provide optimum screen illumination by any means except the carbon arc. And the "National" carbon arc for I6mm projection is 4 times brighter than the next best light source. Today, with so many business and educationa' film productions under way — with record high attendance and accelerated distribution, with constantly improving production quality and the imminence of such new film techniques as 3-D — audience attention is at a premium. Make it a point to investigate the latest equipment for carbonarc projection of l6mm motion pictures. You'll find it safe, simple, economical . . . with a difference in picture quality you can SEE. The term "National" if a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation 30 East 4Znd Street, New York 1 7, N. Y. Diilritt Sale, Office,: Atlanta. Chicago. Dallas, Kansas Cit)-. New York. Pittsburgh. San Fr^ In Canada: National Carbon Limited. Montreal, Toronto, Winnipeg 20 BUSINESS SCREEN MAGAZINE