Business screen magazine (1946)

ooo (DmiM)® Production Line Lord <S Taylor (:liri>tiiias Windows Feature of MPO Film • .\.-w VorkV l.,)i,l & Taylor d.|iartini'Ml slori' lias set llic paii on «iii(lo\v display drsign for so iiianv years and its influence is so iniporlani on oilier stores arross the rountry that the Ford Foundation's Omnibus television program devoted IwoKo niinnti's into going beliind 111, .r,-ri,-s at Kor.l & Taylor's on ihr Dii inilicr filli program. "liehiiul the scenes" at L & T is aetually henealh the sidewalk for the store is the onlv one in New Nork with ""elevator windows." Alstair Cooke. Omnibus urbane commentator, narrated the first part of the sequence ( which was a film, made last month In MPO Prnduc- tions) of the setting-up of this year's Christmas windows under Display Director Henry Callahan. Telling how Lord & Taylor's \viiidoHs get that way. Mr. t^ooke said. ""Well, it seems they have a policy. I5ack in the middle thirties, they decided that when Christmas comes, they would ring out the merchandise and ring in the display. All these beautiful and strange objects that they buy or make are not for sale. They arc part of the display, which sells nothing but a lot of respect and admiration. It is what Lord & Taylor's likes to call its Christmas card to the public." (Abo\e) Behind the scenes as Lord & Taylor's colorful Christmas window elements are assembled while Alistair Cooke, "Omnibus'' commenlalor looks on. (Below) The desi{iner's critical eye is observed by an MPO camera. RCA Program Services Film Christmas Classic for TV ♦ RCA Recorded Program Services has released a new television film of Hans Christian .\ndersens famed Christmas story-. The Little .Match Girl. The .30-minute show, especially filmed for television, features a cast of over 60 actors and dancers, plus a full symphony orchestra. Bringing the Kitl years old Christmas classic up to date, the film begins in modern times, then dissolves to the settings for which Andersen wrote his story. A ballet company is featured in elaborate "dream" sequences in which the central character, a little girl, pictures the things she would like to have from Santa Claus. B" DON AMECHE INVENTS THE TELEPHONE AGAIN Hl.'^TORIC SCENE jeatunni!. Ale.\utiiler Graham Bell I played by Don Ameche) and assistant Dr. Watson, is re-enacted at Jam Handy stuilio. 'k Don Ameche re-created his famous role as inventor Alexander Graham Bell on a set of The Jam Handy Organizatio.n in Detroit recently. The wellknown actor first played the part in 1939. His latest appearance was directed by Jerry Warner and features the historic moment when Mr. Watson first heard Bell's voice through the wires. ^ Walter AJjel Featured in Sound Masters" T^ Series ♦ Completion of .39 new television introduction, program break and closing segments for the National Broadcasting System's film division I'nrajion Playhouse series has been announced by Sound Masters. Inc. The series will be syndicated throughout the United States. Originally presented under the title. Douglas Fairbanks Presents. the current series stars W alter .'^bcl as host and commentator. The screen treatment opens with a closeup of a significant "prop. " As the commentary develops, the camera pulls away to discover the host who completes the introduction. Directing the films were Frank Donovan and \^ illiam Crouch. Frank Calabria was cameraman for the shooting at Sound Master's television sound studio. Sf Director Frank Donovan checks Tl script with i shooting in Sound Masters' Tl Studio last month. rlur II alter Alirl during .^(:KEE^ .\iai.azi.m: