Business screen magazine (1946)

Above: Joseph McKeon, representing General Motors, receives special festival award for "This Is Progress" from Ed Palmer. 3-D equipnnent used tor This Is Progress showing is viewed by (I. to r.) Mr. Palmer, Mr. McKeon and R. VanNiman, R.C.A. equipment executive, Camden N.Y, Registration for the Fourth Annual Boston Festival brought early throngs to hotel. 16 Get "Oscars" at Cleveland Festival 130 Titles Screened at Seventh Annual Event With Films Showing Two Consecutive Days; Wagner Addresses Banquet Audio-visual equipment exhibits were another feature for visitors to the festival. There were ten companies represented. TIM Presk\T.\TIo\ ,,f U) ,»irniin>; slaluc-llcs. rinliliiiialic (if tile liijilicsl himors accorded l>\ audience juries during two successive days of screenings at the Seventh Annual Cleveland Festival, was the concluding eveni al the annual awards hanquet in ihal cit\ on Thursdav evening. June 17. Presentation of the awards was made hy Arthur F. Spai'th. film critic of the Clevel.A.ND News. Lowell O. Mellen. president. Training Within Industrv. Inc.. served as master of ceremonies. ()\er 300 participated in the film sel'ctions iluriiig the festival, l.'-if) titles were ofTered during the program with heaviest entries in the "teaching and classroom" group where "O dilfi-rcnt films were pre-screened tn liriiig lln final I I pictures hefore the festival jur\. Helen Harp. Ohio Bell Telephone Company film supervisor, was chairman of this years festival, aided by Elizabeth Hunady. Cleveland Public l.ibrarv film bureau, as general screening chairinaii. Margaret D. Saylor is the retiring president of the Cleveland Film ("(uincil. sponsors of the annual event. "Overcoming Objections" I5e>t Sale Film Seven business-sponsored motion pictures received Cleveland "Oscars " for top honors. In the categorv of "sales training" films. Overcoming Objections, a 30-niinute film produced for the Dartnell Corporation by The Jam Handy Organization, was first choice of that jury. Two films shared first place in the "public relations" film class. These were The Stiulehaker Story, a 20-minute color film for that auto maker, produced by Screen Gems. Inc. and Telephone Goes to Camp, an 11-minute picture sponsored bv the .\merican Telephone & Telegraph Co.. produced by John Sutherland Productions. In the class of "industrial and general safety " pictures. The Gamblers, a 20-niinute color film of the Caterpillar Tractor Co. won first place. It was produced by the Calvin Company. Under "medical and nursing education" a 2.5-minute color film. Patent Ductus Arteriosus won an "Oscar" for E. R. Squibb & Sons, the sponsor, and for its maker. Sturgis-Grant Productions. Sinclair Picture First in "Gardening" The "gardens and gardening" film group was headed bv "Oscar" winner 500.000 to One. a 10-minute color picture on insect control sponsored li\ the Sinclair Refining Company and produced by the Atlas Film Coporation. The final sponsored film winner was Dynamic Measurement, 26-minute color picture for the Consolidated Engineering Corp.. produced by Jack L. C.ojjeland & Associates. This was entered in the "industrial research" film category. An unprecedented honor was paid to \^'ilding Picture Productions. Inc.. for the pioneering effort of that company in the first commercial 16mm Cinemascope production of the Ford Motor ("ompanv's Introduction oj \eu Models jor /9.)/. This film was ineligible for competition but a special showing was held on the evening of June 17 and the producer awarded a cerlificate of Special Recognition of Achievement. Winners in non-sponsored or non-commercial groups included Man to Man. which earned an "Oscar" for .Mllliated V'\\m Producers, creator of the picture for the Mental Health Film Board. This was the wiimer in the field of "geiieral health" films. Britannica Films Gets Two "Oscars" F.ncvclopaedia Britannica Films. Inc.. received luo Festival "Oscars" with winners in the industrial relations group (Competition and Bif^ liusiness) and in the "arts and crafts" group (I'ainlina Trees With Eliot O'Hara). Both of these pictures are distributed on a rental and outright print sale basis by the producerdistributor. In the group of "music" films. Coronet won an "Oscar" for Beethoven and his Music. Family Films. Inc. received the top award in the "human relations" categorv for Thcit They May Hear and in the "teaching and classroom" group, \oung America Films received an "Oscar" for A Citizen Participates, proiluced by the Centron Corp. Other Award-Winning Pictures Noleil Best "travel" film in the festival was Paul Hoeflers production of East Africa: the "experimental" film group was topped by Jasper Wood's Street Car and the outstanding religious film selected was £,vca/)c to Egypt, produced by Cathedral Films. Dr. Paul A. Wagner, president of the Film Council of America, was the featured speaker at the annual award banquet. Dr. Wagner called attention to "6.000 producers of 16mm films with a production last year of over 4.500 titles." T ndoubtedly. he. included a majority of the sponsors of 16mm motion pictures in this sweeping statement. He urged a "frontal attack on the popularization of our field." ?f * * * Editor's Note: Pictures receiving 1954 awards and showings are reyiewed alphabetically on pages 4<S. 49. Helen Harp, chairman of the 7th Annual Cleveland Film Festival and film supervisor, Ohio Bell Telephone Co., Cleveland. NUMBER 4 • \ O L L M E 1 .') • 1954 39