Business screen magazine (1946)

up rt-il .■iimplif) llu ailiiilinii en rrmoval of special insert matter such as eomnifrtiais. Speed and film moveineiil are CDiitrolled llirouf:li a series of panel swilelies. The new niaeliiiie l■!l(•l■k^ each spliee in the film afler editin-;, aulomatiealK limes the profjram. Film> come off the machine heads up ready for projection. Its dual fiinelion is ealeuhilrd In take llie heat off film dislriliulors and lelivision station crews al projection lime. » # • Bell & Howell Reduces Price of 35mni CinemaScope Lenses ♦ Klfe<live \iif;iisl 1. ihe price of Bell & Howell (Company s 35mm CinemaScope projeclion lenses for theatres is reduced lo $1,095 a pair. A. H. I5oll. director of sales, commented. "Increased sales by dealers have made possible a number of manufacturing economics. We're passing these savings along to our customers." » » t^ Renovex, Non-Toxic Film Wash Marketed by Neumade Products * Ueno\e\. a ncu non-loxic lilm cleaning solution which "can be used anvwhere.'" has been announced bv Oscar ¥. Neu, president of Neumade I'roducis Corporation. New York Cily. Offered to processors and users at a price comparable to that of conventional solutions of this type, Renovex can be used without the usual precautions regarding ventilation or exhaust equipment. The fumes are harmless and non-inflammable. The result of four years research and development, the new formula is said to remove dust, dirt, grime. oil and fingermarks and to dry immedialelv. leaving no residue. By waxing and polishing the film surfaces, it protects the emulsion to insure smooth projection. An illustrated brochure describing Renovex is available from the eompanv at 33U West IJiid Mrcrl. N.w York City, N. Y. • • • Economical Reversal Color Film Announced by McGregor Products ♦ \l..lic.Ti plcliirr prodijc-cis looking lor an inexpensive reversal color lilm sLiilalile for original jirojection and duplicating multiple release prints may find il in new 16mni slock introduced li\ McGregor I'roducts Company. McGregor claims softer color rendition than ordinary amateur color films. The new raw slock has been successfully tested in commercial and medical use giving "exceptional reproduelion of the lone gradations of the original subject." Described as screenless and pracilcally grainless, the new film is of the sublractive type with dyes added during selective reversal processing. The film is coated on a tri-acetate safety base and is made in both daylight and tungsten emulsions. Exposure indices are A.S.A. 10 for daylight and A.S.A. 15 for Inngslen. Tungsten film is balanced al .5400 degrees Kelvin lighting. Emulsions are standardized so color correction filters arc not required for ordinary use. Regular color and conversion filters can be used with McGregor. Professional film is available in 100-foot daylight loading spools with perforations for silent or single system sound cameras. Every roll is guaranteed against defects in manufacture or damage or loss in processing. The 16mm professional t^-pe film is priced at $6.90 for 100-foot rolls. This includes federal exise tax and processing. Film is available from the Professional Sales Department. McGregor Products Company. 16 State Street. Rochester 14, N. Y. * * * Houston-Fearless Cradle Heads Bring Smoother Camera Operation ♦ Smoother, effortless balancing. panning and tilting of sludio and tv. cameras are made possible by I wo new Cradle Heads announced this month l)V Houston-Fearless Corp.. Los .4ngeles and available from dealers. Tilting or panning. I he Cradle Head rides on precision ball bearings Drag adjustment is also provided on the pan. They are available ill two models, one for standard monochrome li-lr\ision cameras, the other for KCA color t.v. • DOCUMENTARY • TRAVEL • SPORT • CONSERVATION • WILDLIFE MARTIN BOVEY CHELMSFORD MASSACHUSETTS 'To Conserve Our Heritage" (Minneapolis-Moline Co.) First Award 1954 Boston Film Festival Medal Award — Freedoms Foundation 'Boston: City of Yesterday and Tomorrow" 1954 Boston Film Festival 1954 Cleveland Film Festival f^OLLYWOODf^ILM [OMPANY x-r:— >v Distributors and Manufacturers of Professional Motion Picture Equlinent (5lP35Sorl6 EDITING EQUIPMENT m m SOUND READERS • SYNCHRONIZERS • FILM RACKS • FILM BINS • ROBOT 11 AUTOMATIC SPLICER MULTI-PURPOSE REWIND i CUTTER'S GLOVES • EDITING TABLES • REELS -CANS -FLANGES Wrife for free catalogue and price list! 946 SEWARD S T 11 E E t Hollywood 9-1657 HOLIYWOOD 38, CAIIFOINIA . Hollywood 4-7191 NUMBER 5 • \ O L L M E 15 • 1954 63