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0. H. COELLN
Founder
V. C. HOGREN
Vice President & Publisher
LON B.GREGORY
Editor
JOHN G.REYNOLDS
BRUCE. B. HOWAT
RAY H.SMITH
Publishing Consultants
AUDREY RIDDELL
Advertising Service Mgr.
EDITORIAL AND ADMINISTRATIVE OFFICES
402 West Liberty Drive
Wheaton, Illinois 60187
Phone (312) 653-4040
REGIONAL OFFICES
WEST:
H.L. MITCHELL
Western IVIanager
1450 Lorain Rd.
San Marino, Calif. 91108
Phone: (213) 283-4394
463-4891
EAST:
ROBERT SEYMOUR, JR.
Eastern Manager
250 W. 57th St.
New York, N.Y. 10019
Phone: (212) 245-2969
EUROPE:
ROBINSON P. RIGG
European Editor
139a Bedford Court Mansions
London, W.C.I, England
BUSINESS SCREEN
FEBRUARY, 1969 • VOLUME 30 • NUMBER 2
This Month's Features
AT&T Mobilizes Five-Screen Presentation 14
48 Chris Statuettes Presented at Columbus Festival 16
The Changing Administration; Commentary by O. H. Coelln 19
EVR — Promise of the Future? 21
Mixed-Media Maze Improves Communications Effect 24
Feeding the Astronauts: Packaged Meals 26
Selling with Visuals: Univac's Unique Program 27
Salt — The Vital Commodity: Special Preview 29
Departments
Right Off the Newsreel: Late News Reports 4
The Screen Executive: Personnel Notes 10
Picture Parade: Previews of New Fihns 32
New Products Review: New Audiovisual Equipment 34
Industry News: Along the Film/Tape Production Line 38
The National Directory of Audiovisual Dealers 40
Business Screen Marketplace: Classified Advertising 40
Reference Shelf: Helpful Books and Literature 41
Index to Advertisers in this Issue 42
Comment : Letters from Readers 42
On Our Cover
"A particularly relevant mood of starkness" is reflected in the cover photo of one of the corridors used in the multi-media maze created by Coffin/ Christensen in Seattle for Pacific Northwest Bell. Continuing its coverage of the ever-increasing use of multi-media presentations, BUSINESS SCREEN reports the complete story of the Coffin/ Christensen presentation beginning on page 24.
A Harbrace Publication
BUSINESS SCREEN is published monthly by Harbrace Publicotions, a subsidiary of Horcourt, Brace & World, Inc., 402 V^est Liberty Drive, Wheaton, Illinois 60187. Telephone (312) 653-4040. James Milholland, president; Dean Myhran, executive vice president. Subscription; One year, $5.00; two years, $8.00; three years, $10.00. Controlled circulation postage paid at Rochelle, Illinois 61068. Entire contents copyrighted 1969 by Harbrace Publications, Inc. Trademark registered U.S. Patent Office. Postmaster: Please send Form 3579 to BUSINESS SCREEN, 402 V/est Liberty Drive, Wheaton, III. 60187.
BUSINESS SCREEN