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0. H. COELLN
Founder
V. C. HOGREN
Vice President & Publisher
LON B.GREGORY
Editor
JOHN G.REYNOLDS
BRUCE. B. HOWAT
RAY H.SMITH
Publisliing Consultants
AUDREY RIDDELL
Advertising Service Mgr.
EDITORIAL AND ADMINISTRATIVE OFFICES
402 West Liberty Drive
Wheaton, Illinois 60187
Phone (312) 653-4040
REGIONAL OFFICES
WEST:
H. L. MITCHELL
Western Manager
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San Marino, Calif. 91108
Phone: (213) 283-4394
463-4891
EAST:
ROBERT SEYMOUR, JR.
Eastern Manager
250 W. 57th St.
New York, N.Y. 10019
Phone: (212) 245-2969
EUROPE:
ROBINSON P. RIGG
European Editor
139a Bedford Court Mansions
London, W.C.I, England
MARCH, 1969 • VOLUME 30 • NUMBER 3
I
This Month's Features
Helping Them Win in Las Vegas: Unique show at the Mint 14
Filming the Moon Shots: How A-V Corporation handles NASA films 17
It's Up to You; Food industry hiring unemployables 23
Filming the Best of the New Educational Techniques 24
How Film Saved Big Account for Gates Rubber 25
Feeding the Astronauts: packaged meals 26
IFPA Journal: Current events and activities 28
Departments
Right Off the Newsreel: Late News Reports 6
The Screen Executive: Personnel Notes 10
Picture Parade : Previews of New Films 30
New Products Review: New Audiovisual Equipment 31
Industry News: Along the film/tape production line 34
The National Directory of Audiovisual Dealers 34
Business Screen Marketplace: Classified Advertising 34
Reference Shelf: Helpful Books and Literature 35
Index to Advertisers in this issue 36
On Our Cover
The Earth, as seen from the Apollo 8 circling the Moon, is one of the highly moving sequences from "Apollo 8 — Go for TLI," produced under NASA contract by Houston's A-V Corporation. For the complete story of A-V"s production for NASA, turn to page 17. Photos by Don Uhrbrock and NASA.
A Harbrace Publication
BUSINESS SCREEN is published monthly by Harbrace Publications, Inc., a subsudicry of Harcourt, Brace & World, Inc., 402 West Liberty Drive, Wheaton, Illinois 60187. Telephone: (312) 653-4040. James Milholland, president; Dean Myhran, executive vice president. Subscription; One year, $5.00; two years, $8.00; three years, $10.00 in the U. S. and Canada. All other countries $10.00, $16.00 ond $20.00. Single copies: 15t in U.S. and Canada. All other countries: $2.00. Controlled circulation postage paid at Rochelle, Illinois 61068. Entire contents copyrighted 1969 by Harbrace Publications, Inc. Trademark registered U.S. Patent Office. Postmaster: Please send Form 3579 to BUSINESS SCREEN, 402 West Liberty Drive, Wheaton, III. 60187.
BUSINESS SCR