Business screen magazine (1946)

picture parade iniiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Track, Highway Tire Tests Shown in Goodyear Film The copious procedures in\ olved in track and higiiway testing of tires and some of the safety techniques employed by professional test drivers are described in a new film now available on loan without charge from The Goodyear Tire & Rubber Company. Sequences for Test Drive for Safely, a 16mm motion picture in color and with sound, were filmed at various auto racing c\cnts. during a formal racing tire test, at Goodyear's proving ground in Texas, and on public highways. Running time is 13 minutes. The first half of the film is concerned with auto racing and its relationship with improved passenger tires, and with testing at the huge Texas proving ground. The final portion of the film follows a Goodyear test driver through a typical 400-mile day of tire testing on highways in Ohio. Requests for the film, including preferred and alternate dates for showing, may be sent to: Public Relations Department, The Goodyear Tire & Rubber Company, Akron, Ohio 44316. "Come to Key Biscayne" Invites New Betzer Film Florida's Key Biscayne — the nation's new "winter White House"' — is the star and principal attraction of a unique new motion picture, "Welcome to Pleasure Island." produced for Western Auto Supply Company by Betzer Productions Inc., Chicago. This Fall, Western Auto will be host to 1,000 of its dealers and their wives for an all-expense-paid Key Biscayne vacation. The color movie, now being shown to more than 4,000 West ern Auto dealers throughout the nation, presents a thrilling "appetizer" to the many attractions the company's "lucky" dealers will experience at this fabled Florida luxury resort. Unique among commercial films, this 24-min. movie spends its first 22 minutes building up the boating, fishing, golfing, sightseeing and gastronomical pleasures of the Key Biscayne area as seen through the eyes of a typical Western Auto dealer and his wife — then presents Western Auto's President A. C. Swanson in a brief closing invitation to "Join us here at Key Biscayne!" And he issues his invitation, not from his Kansas City office, but seated comfortably on the well-known "leaning palm tree" on the Key Biscayne Hotel putting course — a favorite vacation spot for President Nixon, Jack Paar, Billy Graham and other Key Biscayne habitues. Betzer production crews shot in the Key and Miami areas between last Fall's Republican Convention sessions, when Candidate Nixon was also headquartering at the Key Biscayne Hotel. Joe Betzer directed with Maryanne Clark and Joe Michaels in the leading roles. Helen A. Krupka wrote the script. Joe Slattery narrated the voice-over portions, and Arthur F. Ellis edited. The Role of Insurance Investments on Economy Mission: U. S. A. is the title of an informative new 16-mm color film released by The Equitable Life Assurance Society of the United States and distributed for free loan by Association Films, Inc. The film tells the story of a young foreign exchange student who visits an American family and durine his travels throuahout the United States learns how an important part of our competitive enterprise system works. During his trip he captures his impressions of our country and the American economy in action with a home movie camera and tape recorder. Along with our visiting student we learn how billions of life insurance assets serve double duty by protecting policyholders and at the same time stimulating our country's economy. We see first hand how this giant pool of capital is used in urban renewal projects, business enterprises, and even in the academic community, and why insurance investment dollars are a key foundation stone of our economy. Produced in association with Film Counselors, Inc. by REG Associates. Inc., the 27-minute film is available to junior and senior high schools and adult organizations through many Association Films' distribution centers. "Life and Breath" — The Pathos of Emphysema The life story of a man who suffers from emphysema — the fastest growing lung ailment today — is told in an interesting 14'/2 minute color film produced by Crawley Films for the Canadian Tuberculosis & Respiratory Disease Association. Life and Breath goes backwards in time, showing the disease in a 50-year old man, and all the things that contributed to it when he was 40, 30, 27 and 12. The seriousness of the condition, its exact nature, and the apparently small and harmless acts which bring it about are fully explained. The 16mm film, designed for use on TV and at local community meetings, shows how emContinued on next page iCREATE THE [Right MOOD |EVERY TIME Ewith the =\\ rr MAJOR' iPRODUCTION Imusic ilibrary i"IVIAJOR" offers you a full =65 hours of background :music for titles, bridges, Ebackground — for scoring, Eediting, recording and idubbing music for your: = • FEATURE PRODUCTIONS = • DOCUMENTARIES :• TV FILMS i« SLIDE FILMS [• ANIMATION [• INDUSTRIAL FILMS = • SALES PRESENTATIONS = • COMMERCIALS :"MAJOR" specializes in sound I — you get exceptional technical Eknow-how and beautifullyErecorded original music on ELF records or lA-lnch Tape, Eor on 16 or 35mm Mag. iTape ready for a mix. ;1MP0RTANT: "Major" owns !ts own Icopyrights on ail mood music in its Elibrary. World rights available to you Ion a completely sound legal bosis. EMusic available on a "per selection" or Z"unlimited use" flat fee arrangement. : WRITE FOR 108-PAGE CATALOGUE TO ITHOMAS J. VALENTINO EiNCORPORATED lEstabllshed 1932 E150 W. 46 St. New York 10036 [or phone (212) 246-4675 EaIso available: Detailed Catalogue Eof our complete LP library of E471 Sound Effects. APRIL, 1969 173