Business screen magazine (1946)

THIS NEW ZYCO DOUBLE RANK FILM SLITTER DELIVERS CLEAN EST CUT EVER! • Accuracy exceeds ± .001" on width • Low initial cost • Automatic shutoff ZYCO MANUFACTURING. INC. 46DARBtRD., PAOH. PA SUPER-8 * v)]%;.c..e DUPLICATES Finesf-9uality Kodachrome COLOR or BLACK & WHITE PROFESSIONALS: W. are Specialish in . ■■8mm to l*mm Blow-Upi. • 35mm or, !'"!"!■ *° J^^J^ Sup.r-8 Reductions •*■ A & B Roll Prir*n,. * 8mm a l*mm Eastman Intern.gs. ■* 8mm & I ""m Eastman Color R.laas. Print.. * B i W »•«'!»' ""P'-jk Dup N.gi. ■* B » W Po.itiva Ralaase P'mts ■* Siral. emm P?intiSq. ■* Sound.tripinq, Splicing, ftc. i^ FAST SERVICE on Mail-Orders. ^ Hnest 9UALITY Work. 1^ Gaarantoed SATISFACTION! Sand (or our latttf PROFESSIONAL Price-LI.t. Writ. D«pt. S '^aa^eaaoc^ VALLEY FILM LABS. 2704 W. OLIVE Ave., BURBANK, CALiF. 91505 CHUCK AUSTIN asc CREATIVE, AWARD WINNING DOCUMENTARY CINEMATOGRAPHY (201) 391-4598 Utilizing the Film Medium 3y PETER RIGG European Editor To upgrade the effectiveness of communication thru film, the journaHsts who report on British sponsored films annually honor the sponsor with the most effective distribution program for a motion picture — with the Clifford Wheeler Memorial Award named after the late distribution chief for British information films overseas. Following the award, the Industrial Film Correspondents Group joins with the British Industrial and Scientific Film Association in hosting a seminar for sponsors, producers and media men to evaluate the award-winning program and runners-up. At this year's seminar, held in London, Mr. A. A. Guttridge, group public relations officer of the Hawker Siddeley Group, winners of the 1968 Award, discussed the distribution of The Engineers. This is a big budget film designed to dispel the prevailing image that the Hawker Siddeley Group is concerned solely with aviation. The target audience was the potential customer for any of the Group's products — from light-weight speed boats to the construction of simply-operated power stations for the under-developed countries. Secondary audiences are the staff in the Group's international marketing and manufacturing operations. Finally the film is extensively used throueh sponsored film library distribution channels in the main operating areas — for example 70 prints are in regular use in North America. Now in its third year of distribution. The Engineers, which previously had won the international Inforfilm award as the film with the greatest international distribution potential, costs $10,000 a year to show to its audiences. In contrast was the distribution storv of Light on Road Hazards sponsored bv Dorman & Smith, the British distributors of the U.S. Trafilamp, the modern replacement for ^^ 1 WHEN IT'S "IN THE CAN" WE GO TO WORK. Post production's our specialty. Independent 16mm and 35mm film producers across the country rely upon WRS for all services required to complete their films . . . from creative editing to scoring, narration, sound effects, and release printing. And no wonder! WRS is a full service film lab— including complete ISmm and 35mm B&W and Eastmancolor processing and printing. All facilities are under one roof ... for finer quality, faster service. Our prices are reasonable ... our quality exceptional ... our service reliable. -■-^L/ MOTION PICTURE LABORATORY 210 SEMPLE STREET, PITTSBURGH, PENNSYLVANIA 15213/(«12) 683-6300 road construction oil lamps. To introduce this new product to traffic engineers and highway authorities, a demonstration film was made specifically for showing on the RCA Super 8mm sound loop desk-top projector. Dorman & Smith affirmed that on each occasion the film was used, sales resulted. Another U.S. product. Galbestos, manufactured by H. H. Robertson (UK) Limited was the subject of a highly effective low-budget, film intensively distributed. H. J. Woodford, Robertson's servicing manager, explained thai after trying conventional 16mm distribution to show the properties and applications of the product — a steel sheet sandwiched between layers of bituman, asbestos and plastic — he had opted for desk-top 8mm as the idea! demonstration medium. Production and equipment costs were amortised at 78e per screening the first yeai and there had been some fantastic results In Yugoslavia the sales team had failed tc get to the top men of a construction companj on the product, but to console them for i wasted journey the management allowed then: to show the Galbestos to the workers durin< their lunch break. As a result an impressec work-force pressured the management to view the film and the result was a $480,000 order A third American product featured in this British distribution seminar was I.B.M. com ••: puters. Man and Computer — a Perspective is an educational film. With 102 companies iri 100 countries. I.B.M. has a built-in film disj tribution network. Bob d'Ancona. I.B.M.'i! British films officer, reported that 483 print: were in distribution throughout the world —' 120 in the United States — at a cost of \2i per "meaningful exposure'. | Another highly effective use of film was rei ported by Alfred Herbert of Coventp Limited, a machine tool manufacturer. Ths company saw the possibility of a $480. 00( order to tool up for a major reorganisatioi in one sector of the British motor industry' They decided that a film was the best wa; to show their capability. Within six weeks the film was scripted shot, edited and shown at the sales confer ence. At the time of the seminar, contract dis cussions were taking place. After the seminar Alec Hughes, Secretar of the Industrial Film Correspondents Groui announced the 1969 winner of the Cliffon Wheeler Memorial Award — Shell Interna tional Petroleum Company for the distribu tion and use of Load on Top. This film was sponsored by seven majo oil companies and distributed on their behal by Shell. It was made to show tanker owner how to control oil pollution at sea. The distribution campaign through forty five companies will be the subject of the nex seminar organised by the British journalists 48 BUSINESS SCREE!