Business screen magazine (1946)

FBL FILM EXPEDITING CORPORATION Specializing in: • Super 8mm and regular 8mm print ing, treating, and cartridge loading. • Video tape to film transfers in 2", 1", and 1/2" — in B&W and color. • Creative editing and matching in 16mm and 35mm. • 16mm and 35mm printing — B&W and color. • Mounting of 16mm and 35mm. Our technical quality control department, including high speed projection equipment and a color timer on staff, coordinates all phases of our services to produce the best possible final product. You need no longer worry about any of the complications which can mar or ruin an otherwise fine production. Let our professional expertise work for you, and give your projects the special attention that they deserve. mi 12 East 46th Street New York, New York OX 7-1377 84 Tape to Film Productions Key to S & H Sales Seminars SIXTEEN VIDEOTAPED productions, transferred to film for presentation, have been the features of a series of sales building seminars recently conducted by the Sperry & Hutchinson Company for its 500 salesmen. The objective of the program was to install in the salesmen a continued sense of pride as respected members of their communities and as important figures in the retailing economy. Al Jacoby, Creative Services Director of S&H. and in charge of the program for the company, selected MCI Video/Film Productions, of New York, to produce the seminars after interviewing eight other producers. Jack Moss, head of MCI, is, according to Jacoby, "an expert at sales training, writing, thinking, film production, and most important of all, he is a good listener, just what this job needed." Jacoby and Moss hit the road for a solid month interviewing S&H men throughout the country to find out what made the difference between crack salesmen and duffers. After 130 interviews and sixty solid hours of tap)erccorded interviews, they returned to New York armed with a down-to-the-roots approach to the job and a lot of pre-conceived "cubby-hole thinking" swept away. The video/film productions were designed to be the glue to hold together the sixteen twoto-three-hour sales building seminars. To do the kind of straight films necessary for the job. Jacoby has estimated, would have taken from SI 0.600 to $30,000 each in production costs. But MCI's videotape approach was able to provide very acceptable quality at a fraction of this cost. While it would have been possible to go videotape all the way. and present the shows on video monitors in the 1 7 locations where the seminars were presented, it was felt that the wide availability of 16mm projectors throughout S&H offices would make it simple and efficient to transfer all the programs onto film. Taping was done by MCI on two-inch MOSS and JACOBY broadcast quality tape at studios in Indian apolis in a series of continuous "takes". Eacl was played back immediately and if not al ok. repeated. Live action was combined wirl' slide, motion picture and art background right on the set to give an "on location" el feet. Words and objects were superimposec pictures were split and several elements wer shown simultaneously. Editing was done ini mediately, electronically, with the aid of computer. An average of 15 minutes c videotape was completed in each day's shoo ing session. The seminar video/films pointed up the rol of the salesman as a key man in S&H Gree Stamps operations, the importance of th real "pizazz" in the sales talk, how to chans ■ no" to "go", how to organize the day. an how to sell specific locations, such as foe stores, gas stations and drug stores. Al Jacoby is convinced that in this type ( situation, with much information to be coi veyed, a tight budget, and limited time, videc film has proved itself to be "the way to go Reports from the field indicate that the videc film portions of the seminars were a resoum ina success. Do It Live -5 W 45 ih SI NY , NY 10036 CI 7 5385 5386 with EDWARD at the MOOG Original Film Scoring f> -SEE IT New Recording Studio, 4 Track Facilities Harpsichord, Exotic Percussion HEAR IT It's o new sound from a new head FEEL IT Edd Koiehoff AN AFFILIATE OF MUSIFEX, INC. BUSINESS SCRB