Business screen magazine (1946)

COMPLETE 16mm LABORATORY SERVICES 7255 ECO AND EF MS PROCESSING EASTMAN COLOR INTERNEG POSITIVE COLOR ADDITIVE PRINTING IN CHICAGO . . . NORTH 5HORE NORTH SHORE MOTION PICTURE LAB., INC. 12 East Grand Avenue Chicago, Illinois 60611 Phone (312) 321-9348 IN NEW YORK . . . CINEL.AB CINELAB, CORP. 421 West 54th Street New York, New York 10019 Phone (212) 7651670 WRITE FOR BROCHURE CINELAB CORP. 421 W. 54th St. New York, N. Y. 10019 Please send me information on; a CINELAB SERVICES D NORTH SHORE SERVICES D BOTH Name CompanyAddress City State -Zip the camera eye By 0. H. Coelln IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIilllllllllllllllllllllllllllllllll When a Nation Fails to Communicate the Uninformed Take to the Streets i^N THE DAY of the recent "Moratorium" ^-'urging America's withdrawal from Viet Nam. we attended the Industrial Audio-Visual Association's annual fall meeting in Philadelphia. Alert to other national concerns of this era, the program theme "To Be Aware" alerted these professional managers of corporate sight/ sound activities to the "basics" of such subjects as "Alcoholism and Drug Addiction in Industry", "Communicating with the Black College Graduate", "Film and the Now Generation" and the problems of "Doing Business in Our Society." It was stimulating to view the multi-screen, hard-hitting "Problems of Our Times" presentation which Ohio Bell Telephone has used to stir citizens of that state into community action; it was important to share the "case history" films being used by Claude L. Foulkes of IBM in that company's resultful attack on minority prejudice among managers. lAVA's program also introduced film makers of the "now" generation and took its members into the progressive, personnel-oriented activities of Sweden's Council for Personnel Administration. While less than a hundred men and women of varying degrees of corporate influence in the "communications process" were alertly discussing these worthy objectives, nearly a million Americans (most of them young people) were on the streets of our large cities protesting their country's presence in Viet Nam. The greatest national failure in communications in America's history took place on "Moratorium Day." For actions responsibly taken by four American presidents, endorsed by the Congress, and approved by the great majority of our citizens and the mass media were now labeled "sinful" at least and "murderous" at worst. It was hardly comforting tc read that the loudest applause for the protesters came from the Kremlin and Hanoi. Readers of this column are among the keenest "film watchers" in the U.S. and abroad. Very much aware of the depth of understanding of the most complex problems and situations which can be brought aboul through their visualizution in sight and sound, they have sought in vain through the past five years for comprehensive film interpretations of the people of Viet Nam, the aspirations of both South and North, their economic problems, political differences and the like. A single film, Mekong, delineated the vital resources development program of the United Nations, was sponsored by Shell International and prints finally reached Americans through the Shell Oil Company's film library in Manhattan. Are the war-weary people of South Viet Nam now to become the helpless victims of those who have found polarization for protest against their government but paradoxically find no fault with the invading armies ol North Viet Nam and those who supply them? At Philadelphia, near the Cradle of American Liberty, a key phrase from the recenti past reverberated: "Unless you tell people all the facts, they, will invariably draw the wrong conclusions on their own." We paraphrase, but with fait accuracy, from Champion Papers' excellenti film on communication, Production 5118. And it might be inscribed on the crosses of the nearly 40,000 young Americans who willi have died in vain in that land, "what they Continued on page 14 FEATHERWEIGHT CHAMP! | ^ -__ Easily handles 50 lb. cameras ^1 H^tam^i^ ^^ti^ ^inif Here's the head you've been A ^lS ^A. "% ML UU waiting forthe O'Connor 50. M» ^ lit fl ^^'g*^s only 7 lbs., yet gives fr ^L.\ positive control over cameras P^m^^^^^p ^^ up to 50 lbs. Super-smooth Hpt ^ 1^ panning (360°) and tilting (45° w ^^k up or down) with the exclusive ^^^ O'Connor fluid artion Timken %''3 ^^H jdl ^^L^ bearines. Infinite drae adiust ^^^B^^^^ ^^^ ment. Send tor tree Brochure. f9| i^^^^^H^H ^^ O'Connor tneineerme Labora _^s? ^^^^^pmi , ^^m^ ^B tones, 3/y hast Green Street, :>S ■ ^k 111 I ^r m^ ^ Pasadena, California 91101. # )■ ^^ ^K 1 O'CONNOR //^/£//7eao's 12 BUSINESS SCREEN