Business screen magazine (1946)

WHAT'S THE GREATEST NEED IN SELLING TODAY? \i You can find the answer in a sound color filmstrip "THE QUESTION IS WHY?..." . . . which we will send you absolutely FREE! Based on national studies familiar to everyone, the filmstrip explains what the greatest need in selling is today — and suggests the solution as well. If effective Sales Management is important to you — be sure you see this film. All you do is simply . . . MAIL THIS COUPON TODAY! BETTER SELLING BUREAU Dept.X109 1 150 W. Olive Ave., Burbank, CA. 91506 I would like to see the filmstrip "The Question is WHY?"— without obligation, during the week of Company City Zip the camera eye . . . continued 9 don't know, can kill you." The Federal Government, forbidden to use the medium of film to inform the American people by a Congress fearful of propaganda, has turned out many films on Viet Nam for overseas showings. The television networks have shared the horror of jungle and swamp battles as "news" and, all to infrequently, have produced a few hours of background footage. The United Nations has deplored the conflict in assembly and showed us nothing of its reasons. Providence has given nearly every country and especially the U.S. a tremendous resource for idea communication. Not only our television sets and our still-viable cinemas but nearly a million 16mm sound projectors and increasing numbers of 8mm machines stand waiting in community halls, churches, labor temples, the nation's classrooms and industrial plants. Waiting for what? Will the lesson of the "Viet Nam We Never Knew" serve to remind free men everywhere that we are all involved and that all may suffer the consequences of such failures in communication? The lesson applies with equal effect to other world areas of conflict still facing us. And it applies, with the relentless law of cause and effect, to domestic issues race relations, population growth, product!' ity and profits, nuclear power, pollution an the so-called "generation gap." Paraphrase loudly again: within America business, "what your workers and your pu1 lies don't know can hurt you." And considi the absence of truly nationwide programs v information and knowledge needed to mal proper public decisions on solutions to poUi tion, on the understanding of black aspiratioi to equality, on the strength of America's cj onomic system and such other problen which confront us in a world grown smallij and more crowded by the hour. At Philadelphia, among these profession audiovisual managers, it was relevant to as "but what can we really do about it?" And the answers were really all around u If you have millions to appropriate for tel vision entertainment, spare a modest percec age for film and television information; if yc have audiences of thousands of employee share today's concerns via the screens cafeterias, locker rooms and plant town the ters, by truthful, factual and well-conceiw motion pictures. Within your audiovisual d partments, is there knowledge of already ava able films your managers and employe should be seeing? Companies like Caterpillar Tractor ai Dow Chemical, among others, have bias sight/ sound trails with community acti( film programs; others have been "wisely se ish" in realizing the actuarial curves which i feet insurance, automotive and petroleu profits through accidental death and wastei injury. It just takes guts and money. The lesson Viet Nam is not yet fully written but the re ord of ignorance of that land among us i unmistakeable. "We have nothing to fear b fear itself" and fear born of ignorance is u forgiveable in an era where we have be provided with tremendous resources f achieving real understanding. — OV Our COMMITMENT is to provide professional service in Ihe areas of: Industrial/Educational Television Facilities Design and Engineering; CCTV and VTR Sales; Service and Leasing; and TV Production and Post-Production Services. We round out our "total capability" with thorough training, periodic seminars and software know how for our clients. 1080 ROUTE 46 / CLIFTON, NEW JERSEY 07013 / (201) 777-7600 THIS NEW ZYCO DOUBLE RANK FILM SLITTER DELIVERS CLEANEST CUT EVER! • Accuracy exceeds ± .001" on width • Low initial cost • Automatic shutoff ZYCO MANUFACTURING, INC. 46 DARBY RD.. PADll, PA. 14 BUSINESS SCRE