Business screen magazine (1946)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Medium Hot! "New Directions New Dimensions in Communications" Been to the movies lately? If so, chances are you may have seen a sponsored short along with the main feature. Increasingly sponsors are using the big screen medium to reach big audiences. It's got a lot going for it, too. Arc-bright projection. Hi-fi sound. Plush surroundings. And people— in large numbers. It's a prestigious showcasing for sponsored films and one that is attracting considerable interest these days. A recent front-page story in The Wall Street Journal was headlined, "What's at the Bijou? Many Movie Shorts Have Soft-SeU Pitch." We've put out a booklet that answers many of the questions sponsors and producers have asked about theatrical distribution. We'll be happy to send you a copy and— if you like— screen your film and evaluate its theater potential. Medium hot? And getting hotter all the time! a division of Association Films. \r Association Films 600 Madison Avenue New York, N.Y. 10022 Please send me a copy of the AF/35 theatrical brochure. Your Ticket to the Nation's Theaters. ( ) I am sending you a print of our film for evaluation as a theatrical short subject. Name TiUe Street City State Zip Code iOVEMBER, 1969 15