Business screen magazine (1946)

picture parade iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiimiiimi iiiiiiiimiiiiiiiiiiniiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiii i iiiiiiiiiiiiiiiiii ii iiiiiiiiii ii "The Professional" Shows Salesmen's Expertise Currently doing a lot for the status of salesmen everywhere is Dartnell's new film The Professional. Featuring Van Johnson and Forrest Tucker in the lead roles, the film underscores the point that a salesman is just as much a "professional" at his business as the doctor, lawyer or cleric. The story follows a middleaged, middle echelon salesman (Van Johnson) through a series of business and personal experiences wherein he questions, then becomes convinced of his professionalism. Helping to open his eyes to his real position and status in life and his community is the firm's top older salesman (Forrest Tucker). The older salesman Achieving his professional status, the rising salesman (Van Johnson) learns from the tutelage of the "old pro" (Forrest Tucker). leads the younger man through a five part puzzle involving five vital points of sales professionalism. As the younger man gradually works his way through the puzzle, his sales increase, his outlook brightens and he both exudes and gains professional respect. Filmed in Chicago by Take Ten, Inc., The Professional along with a well-planned package of collateral materials can be a strong motivational influence on any sales force, and a good addition to any sales training program. Following closely on the heels of the successful Second Effort starring Vince Lombardi, early responses to The Professional point to the fact that it will be The salesman gains the admiration of his son during this scene from "The Professional." even better. Complete details on rental, purchase and preview arrangements are available from Dartnell Corporation. 4660 Ravenswood Ave., Dept. BSC. Chicago. III. 60640. Winchester-Western Begins Ambitious Film Program Olin's Winchester-Western Division has embarked on an ambitious motion picture program. "Industry has a responsibility to the community that outweighs the need for pure 'entertainment'," William E. Talley, vice president for marketing of the division, said during the New York City premiere of two new major films in the company's 1969 schedule. "Winchester has a commitment through the medium of film to inform, enlighten and educate in the area of outdoor recreation through motion pictures. We hope to expand the theme that man's survival is predicated on managing, and not destroying, his environment. Game is a crop that must be harvested as any other to insure proper balance in ecological management." Winchester's film program includes two new major productions: the 28-minute 16mm color films The Upland Gunner and Wild in the Sky. These two and four other new films represent the first plateau in Winchester's motion picture objectives. With the exception of Claybirdins Goes Collegiate. 16mm color prints may be obtained free of charge by contacting Modern Talking Picture Service, Inc., 1212 Avenue of the Americas, New York, N. Y. 10036. Claybirding Goes Collegiate may be obtained by contacting Winchester-Western directly at 460 Park Ave., New York, N.Y. 10022 Warning About Smoking Stars Richard Boone Tiie Mark Waters Story, an anti-smoking movie based on a true story, recreates the heartbreaking but heroic drama of a newspaperman who wrote his own obituary while dying of lung cancer. It began with this memorable statement: "Cigarettes were the death of me." Waters began his obituary only five days before his death and made final corrections only 10 hours before the end. It appears in his newspaper, the Honolulu Star-Bulletin, on the day he died. Richard Boone volunteered his services as director and plays the role of Mark Waters. So strong is the emotional impact of the film, keyed by Boone's performance, that the film is not appropriate for children. This 25'/^ minute 16mm sound color film was produced by KHET educational television station in Honolulu. It is available from Modern Talking Picture Service. Methods of Arbitration Taught to Insurance Men Arbitration in the insurance industry, with particular emphasis on the all industry Nationwide Inter-Company Arbitration Agreement is graphically described in a new 14-minute film, The Paper Sword. The film uses a variety of visual techniques, including some interesting and novel puppets, to impress upon the audience how to improve their performance in arbitrating cases under the Nationwide InterCompany Arbitration Agreement. It hiohliehts areas wherein mis understanding can cause difficulty in the proper use of these facihties. A purpose of the film is to instruct representatives on the effective procedures to follow to secure full benefit from the arbitration programs. The film is available on a loan basis for signatory company training programs, seminars, etc. It can also be borrowed for meetings of claim personnel and other groups interested in the all Clever puppets pomt out effective procedures in arbitration program. industry arbitration programs. The Paper Sword was produced by Animatic Productions, New York. Inquiries on the film should be directed to Bernard L. Hines. Jr. Secretary — Committee on Insurance Arbitration, 85 John St.. New York 10038. Filmstrip Programs Promote Understanding Through the eyes of black and white Americans, "soul brothers" in the truest sense of the term, more than two hundred years of the American experience — from 1730 to the present — are vividly recreated in a multi-media sound filmstrip series. Men of Tlioiight. Men of Action. Nine units, each complete with filmstrip, record, teachers guide and study prints, compare and contrast the lives of men, black and white, who brought their unique visions to bear on significant themes in American history. .A. second filmstrip program, this one in six parts, takes a behind-the-scenes look at what is involved in a black citizen's achievement of political success in this country. Black Political Continued on page 24 22 BUSINESS SCREEN