Business screen magazine (1946)

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We deliver -■ peoine ...not just numbers! . . . and that's the beauty of movie theater distribution of PR films. You can measure audiences accurately, literally count heads, know exactly how many people have seen your film. Indeed, United World, thanks to its ties with Universal Pictures-MCA, has been able to develop the theatrical markets of the nation into one of the most efficient forms of PR film distribution. Even paid TV or print advertising can't really be as precise in measuring its audience. There's no way of knowing exactly how many viewers or readers actually got your message. But with movie theaters, we do know. What's more, the comfort of today's theater, the lack of distractions in the darkened room — and the lack of competition with the convenient kitchen refrigerator — will help make any message digestible. Will your film "make it" in the theatrical market? There's one certain and quick way to find out. Check with the man from United World. He's got ample experience to feed you figures on audience totals, costs per thousand (generally, quite low], and an honest appraisal of your film's marketability. And . . . whether it's strictly movie theaters, or a mix that includes television and 16mm non-theatrical . . . specific or general group audiences . . . we'd be happy to show you why it pays to discuss your film distribution with the man from United World. % Zs '^9/7. '"'? 'e^wT'e ce^'-'OA, An activity of Universal Education and Visual Arts, a division of Universal City Studios, Inc. 221 Park Avenue South, New York, N.Y. 10003 • Cable: UNEDVISA, N.Y