Business screen magazine (1946)

Packard Bell Shows Story to Dealers SCALPEL! SUTURE! SCOTCH TAPE! SENSITOMETRY! CHEMICAL CONTROL! COLOR RENDITION! AT CFI, WE TREAT FILMSTRIPS LIKE MAJOR SURGERY. Any good surgeon demands the best back-up staff he can get and the vast facilities of the modern hospital complex. At CFI, we do for filmstrips what the hospital staff and equipment do for the surgeon. Our labs are staffed by trained technicians backed up by the most precise laboratory equipment. Sensiton^etric control insures proper color correction and exposure balance: Chemical control gives consistent color balance and density; Accurate color rendition and minimum contrast gain is assured by special lighting equipment. At CFI, our experts take the worry out of the operation. Delivery problems? In our business, one week is normal for a complete filmstrip, but on tighter deadlines, we'll work with you to meet your schedule. Emergency? Like need a special piece of artwork? Our art department will design and complete original frames with just the right touch. Or we'll photograph your flat art up to 24" x 32" (32 field). Worried about getting the message across? We set type on cells for superimposure or give you special handlettering. 3-dimensional packages? We can shoot them against a colorful background right into your filmstrip. Different size transparencies? We shoot directly from 35mm through 8x10 with no intermediate reduction step to cause loss of detail or color. And at CFI, no matter how delicate the problem, our unique continuous-loop printing equipment assures you absolutely uniform filmstrip prints from scratch-free negatives. Our experts are ready to solve your problems right now in our labs. Hopeless case? Call Lou Livingston at HO 2-0881. Your filmstrip benefits from the superior facilities and technology that have been developed to meet the high standards of the motion picture industry. CONSOLIDATED FILM INDUSTRIES 959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 / HO 2-0881 • HO 9-1441 PACKARD BELL is literally taking it •■ television and stereo manufacturing fa cility directly to its distributors and dealers with luggage-type self-contained projector: to dealer showrooms to relate entertainin; sales stories, reports George O'Leary, manager of product training. Already the West's largest television and stereo manufacturer, Packard Bell selected this technique to reach its burgeoning audience because they can tell an almost complete product training story in a relativelj short period of time. Initially. Packard Bell's product trainins activities employed actual products, flip charts, and slide presentations during meetings O'Leary has held throughout the country since 1964. The presentations explained the technicalities of cabinetry, furniture design, product features and benefits. These were backed by the industry's first feature comparison charts, which the company began circulatine to distributors in the early 1960's. Now, the distributor salesmen are participating in the manufacturer's product training program by learning more themselves and carrying projection units into the dealers' showrooms. "Everyone knows that a salesman wUl concentrate on and sell the merchandise he knows best." O'Leary said. "Our new techniques have depended on developing aural and visual concepts so the distributor can easily relate a sales point to the dealer, ar important adjunct to existing training programs." Four professionally produced and nar-i rated 16-mm color filmstrips packed indi-, vidually in "pop-in" cartridge form are de-' voted to specific sales point areas of coloi television, stereo, furniture craftsmanship' and a Packard Bell Story. The latter includes the firm's history which starts witf the introduction of the nation's first AC table model radio in 1926 through the de-i' velopment of sophisticated, modem coloi television receivers. Currently, each presentation filmstrip adheres to a specific story line and may bf run in any sequence, with the distributoi simpiv alternating the cartridge. Filmstrip: vary in length from five to seven minutes but can easily be expanded to twenty-four Four different color slidefilms with narratio cover television, stereo, furniture and the PacI' ard Bell "story." 28 BUSINESS SCREEN