Business screen magazine (1946)

BIG MESSAGE ... SMALL BUDGET? WHY NOT A FILMSTRIP? There's no faster, more economical, or dramatic way to get your message across. Complicated story? A colorful filmstrip c?n say it for you more clearly. Rest/ess client? Let him relax while you project your best image. A lot of territory to cover? Filmstrips love to travel. Budget problems are gone! Filmstrips are comparatively economical to produce . . . and can be made to meet impossible deadlines. Re/ease prints? One or ten thousand are unbelievably inexpensive. Contact us immediately. We can recommend filmstrip producers on whom you can rely. Here at CFI your filmstrip producer is backed by a processing laboratory whose professional procedures and facilities produce the finest and t/ie most consistent results possible. CONSOLIDATED FILM INDUSTRIES 959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 / HO 2-0881 • HO 9-1441 camera eye . . . continued film as the lowest-cost-view-minute medium (and that includes print media); the actiongetting effectiveness of a well-made picture, the tony life of a really good corporate image or p.r. film. Notes from Our Ozark Mountain Diary The afternoon when this column was drafted was an eventful one. We write in our spacious (very old in terms of the American scene) ranch house at Koshkonong where we headquarter the 1800-acre Lost River spread. We are surrounded by our library of audiovisual books, some dating back to the last century. These volumes cover the technique of sight/ sound over the past 60 years and more. The decision to build a new life in this Ozark mountain country will interest our many friends throughout the U.S. and abroad. For one thing, the land itself here is challenging but had defied earlier efforts to break away from long-established agricultural traditions. It was cattle and hog country. But we also acquired some 30 acres of orchards, largely of peaches with some excellent apples. Yesterday we completed the planting of nearly 19 miles of wine grapes. That is something new for this state, for this region. It began, our venture into wine grape culture, with last year's first seven acres of Catawbas, the basic grape used in American champagne wines. Within the last week, despite some seven inches of intermittent but heavy rains, we supervised the planting of more than 30 additional acres of Catawbas, Niagaras and 11 varieties of French hybrid and other interesting wine grapes in a special experimental plot. And last evening, with the new vineyard making Missouri history as the largest planting of wine grapes in this new rival of California, New York and Ohio, we looked at a loan print of California's Womterfiil World of Wine. Look alive, California, you have a new competitor in America's midwest! After 30 years and more of active labor on BUSINESS SCREEN, what a pleasure it is to find the echo of our thoughts in Boris Pasternak's "Dr. Zhivago" when the subject of that masterful novel muses: "What happiness, to work from dawtn to dusk for your family and for yourself, to build a roof over their heads, to till the soil to feed them, to create your own world, like Robinson Crusoe, in imitation of the Creator of the Universe and, as your own mother did, to give birth to yourself, time and again." The distant blue hills surround us, the mockingbird calls from a nearby bramble and the young grape vines thrust toward the sky. What more can one ask in this world? 18 BUSINESS SCREEN