Business screen magazine (1946)

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THE ABOVE PICTURE COULDN'T GET INTO ANY THEATRE IN THIS COUNTRY EXCEPT BY PAYING APPROXIMATELY $2.00 AT THE BOX OFFICE. ^f/^e are sho\\in<> it for a few reasons. First of all, for the few of you who don't know him (very few we hope) it's our president, Dick Rogers. Secondly, if we can show this picture, none of you have to be shy about showing yours .... and for approximately $8.00 more than he pays for a seat at his fa\orite theatre, we might be able to get your picture into the movies (that's if it is suitable for motion picture theatre presentation and the running time is up to about 15 minutes). Other rates upon request. We'll do all we can to make it easy and the place to start is to let us see your film, whatever its present length. By merely some good editing to shorten it where necessary, some new narration if necessary and a blow up to 35mm your present film might be ready to go to the movies. We'll point all these possibilities out for you to discuss with your producer. We specialize in theatre distribution through a network of what we believe to be the 32 finest theatre branch offices in this country. As a result we can deliver national, regional or even local distribution for you. We are priced below virtually every other major sponsored theatre film distributor because our theatre operation doesn't have several hundred other employees \\ ho are not involved in theatre distribution e\en though our theatre operation is as big as any other. Our report is the most thorough and most informatixe with at least three or four items of information provided on our monthly reports beyond what is considered to be "standard" information. Oh yes, the $10.00 per booking (up to the first nine days at the theatre) also includes individual promotion of your film, publicity, preview shipments, inspection and maintenance of prints, shipments to and from the theatres, advance notices, monthly reports including the actual report cards and lots of plain old fashioned service to our customers. So whether you are a small client with a tiny budget, a big client with a small budget or whatever, we'll get you the best audience for your money. If you want to put up to 200 prints into our very capable hands for theatre distribution, we'll make them all work and deliver an audience averaging 2500 viewers nationally per booking from among the more than 5100 theatres that will use good sponsored shorts. Write, wire or call us collect for more information or better, send us a 16mm print. We'll screen it pronto at no cost or obligation to you and tell you how you can get on the big screen (or advise you that it doesn't belong there, should that be the case). We'll suggest how you can get ready through your own producer. RHR FIIMEDIA, INC., SUITE 1806, 1270 Avenue of the Americas, New York, N.Y. 10020 212 541-9692 Richard H. Rogers, President MAY, 1970