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From a new large
facility at 456 W. 55th in New York, The Camera Mart has marked impressive growth in the past seven years and now ranks as one of the largest equipment sales and rental firms in the country.
Technicians process orders and checks for outgoing equipment department around the clock.
provide final in the rental
Production Equipment Firms Find Success Thru Service
Most films made in tliis country begin at one of the many production equipment sale and rental houses like The Camera Mart shown in the accompanying photos. The cinematic quality of the finished product hinges on the performance of the equipment used.
Somewhat typical of similar sale and rental firms around the country, The Camera Mart's success depends on service and timely delivery of reliable equipment. In just the past seven years, this New York based company has grown from a small local equipment rental house into one of the largest professional equipment companies in the United States. Just one year ago, the firm moved into larger facilities to accommodate its growth and the ever increasing demand for professional movie-making gear.
Part of the growth can be attributed to the demise of Hollywood studios and the tremendous increase in the number of individuals undertaking various forms of filmmaking. Clients run the gamut from small independent producers to large commercial production companies. In fact, the chances are pretty good that the last TV commercial you saw was shot with Camera Mart equipment.
In addition to the rental and sale of cam
eras, lenses, lights and related production accessories. The Camera Mart maintains an A-V equipment division providing various presentation equipment and a subsidiary, Camart Products, to provide the important proper maintenance of equipment from its other operations.
Service remains the key element in the success of any production equipment operation. As Camera Mart president Samuel Hyman puts it, "It may be more profitable to prepare an order for thirty pieces of equipment, but if a young filmmaker comes in wanting to know what kind of camera to use, we'll take the time to show him what to use . . . we'll even show him how to cut costs on his entire production." After all, that young filmmaker may be tomorrow's big filmmaker.
Since its move to its new quarters at 456 W. 55th St., The Camera Mart has expanded all of its departments to the point where it today provides the filmmaker the largest selection of equipment in New York under one roof. And, its Camart subsidiary has gained one of the best reputations in the country for equipment service, and provides a complete line of editing equipment accessories in addition to custom designed equipment.
Partial view of The Camart Products manufacturing area where custom modification work and equipment repair is done.
Every piece of equipment is checked before and after use to be sure that it meets manufacturers' specifications.
Moviolas are in constant demand (left) and each is checked prior to rental or sale. A maintenance department (center) is a necessity for keeping all equipment at peak operating performance. An A-V department provides various types of projection and presentation equipment as well as viewers, readers and accessory editing equipment.