Business screen magazine (1946)

industry news lllllllllllllllllllllll Illlllllllllllllllllllllllilillllilllllllililllllllllllllllllllllllllllllll Illllllllllllllllllllll IIMIIIIIII Illllllllll IMIIIIIIIIIIIIIIIIIIII Viewlex Acquires RCA 16mm Projector Line RCA and \'ie\vlex. Inc. have announced an agreement for Viewlex to acquire RCA"s 16mm motion picture projector product line designed primarily for educational and tarining use. The purchase price of approximately $5 million includes projectors presently in inventor)', parts inventory, patents, engineering designs, manufacturing drawings, test equipment, tooling and a quantity of projectors to be manufactured for Viewlex by RCA, according to Ben Peirez, president and chairman of Viewlex, and Andrew F. Inglis, division vice president and general manager of RCA Commercial Electronic Systems. The agreement does not include other projector products such as TV broadcast station 16mm projectors, which will continue to be manufactured, marketed and serviced by RCA. No RCA plant facilities are involved in the transaction. Following delivery of the units still to be produced by RCA, Viewlex will commence manufacturing of the projectors in Holbrook. N.Y., where an additional 140,000 square feet of plant space is under construction, Peirez said. The agreement also calls for Viewlex to assume warranty and other service support for the product line. Peirez added that for the time being no changes in distribution would occur and all dealers currently handling the RCA line of 16mm projectors would continue to be supplied. Light Bulb Center Debuts in New York A novel facility for lilm-making, offering 600 footcandles of light in a non-studio setting, made its debut in the filming of a television commercial by Communications Group for Dancer Fitzgerald-Sample and its client. Best Foods Inc. The facility is the Light Bulb Center, at 16 East 56th Street, a unique showcase for the varied collection of incandescent, fluorescent and specialty bulbs manufactured by Duro-Test Corporation of North Bergen, New Jersey. A feature of the center is the 30x30 meeting room, in which 240 four-foot 40-watt fluorescent bulbs, recessed into the ceiling, make studio lighting fixtures unnecessary. The fluorescent lights are shielded by non-glare, removable acrylic diffusers, and are surrounded by overhead spotlight in flush fixtures. Available for special uses when not in conflict with DuroTest group programs at the center, the room offers a casual setting particularly appropriate for candid-camera situations. Videorecord Corp. Formed To Provide TV Software Videorecord Corporatoin of America (VCA) has been formed in Westport Conn., specifically to "develop the technology of videorecording." VCA reportedly intends to create and /or acquire program materials for those markets tractable at today's state of the art, and subsequently for the mar kets which will open to kindred systems of the future. Three divisions of the company include: The Entertainment Division, headed by Corey Allen, formerly director of sales for the Eastern region of the CBS network. This division will be marketing materials for the home entertainment market. The Medical Division is headed by James Lieberman, formerly director of the National Medical Audiovisual Center. VCA plans a multi-media ""magazine" for the health practitioner and his patients from this division. The Education Division is headed by James Katavolos, formerly director of marketing for CBS' EVR Division. This division of VCA plans creation of custom programming for both private and public sectors, acquisition of a viderorecord library for home or proprietary education and development of a tutorial aid program, A separate Operations Division will provide VCA marketing, distribution and support services. Stanley Hopwood heads the division with the marketing directed by Samuel C. Gale, formerly with Capital Film Labs and Corser Enterprises. Chairman of the newly formed company is William H. Schuman, renowned composer and chair ri jf f " if ''I fir* f ^M ^^^^^l^^^2^^^H A hologram has been installed in the Mees Gallery of the George Eastman house in Rochester for permanent display to visitors. Accepting the hologram from Bausch & Lomb is Beaumont Newhall (center), director of George Eastman House. Kenneth Snow (left), and Horst Gronberg made the presentation for Bausch & Lomb. man of the NET's council on programs. President and chief executive officer is Stafford L. Hopwood Jr., former vice president for business development for CBS Labs. In addition to plans for widespread marketing of videorecorded materials, VGA's services include an in-house production facility at its headquarters at 1 80 E. State St., Westport, Conn. 06880. Hollywood Writers Turn to Industrials in Expansion Expansion of its writers stable from 4 to 14 people was recently announced by Dean Coffin & Associates, of Hollywood. Dean Coffin, former ad director for Huntington Hartford's Show magazine, is a published novelist and long time writer of films and stage shows for industp,'. His novel. Under the Robe, which deals with justice in the lower courts, is to be published in September by Whitmore Publishing Company of Philadelphia. Commenting on the expansion. Coffin says "All but two of the associates have impressive records in theatrical film, stage, radio, and publishing. Two research associates backstop the writers on special projects. Each client's project is exposed to the creative view of the entire group even though only one or two men will deliver the words and music." The newly enlarged group will have specialists in each media: tv commercials, music and lyrics, speech writing, informational films, and other commonly used communication forms. TeleMation Adds New Eastern Subsidiary TeleMation, Inc.. has acquired the facilities and personnel of Audio-Visual Industries, Inc. Continued on next page SEPTEMBER, 1970 41