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These men believe in tlie importance of excellent higher education.
They know it can't be maintained without increasing business support.
Many large corporations and small businesses are contributing generously to colleges and universities. The men who head these businesses are urging others to join them— with larger investments— or by starting a company aid-toeducation program.
Business needs college talent in increasing quantity. But rocketing costs are causing a financial crisis for colleges and universities that could impede educational progress.
If your business has not recently evaluated the selfinterest importance of investing in higher education, it should do so now.
Tuition, on the average, covers but Vi the cost of a college education. More help from more businesses is needed to contribute importantly to the other Vi.
Give to the college of your choice.
Special to management — a new booklet of particular interest if your company has not yet established an aid-toeducation program. Write for: "How to Aid Education," Council for Financial Aid to Education, 6 East 45th St., New York, N.Y. 10017.
XWT/y COtlNOL FOR
-t /flNAN(l*L
iO () AID TO
0^,4C^ EDUCATION
Ad\trtistng contributed for the public good
Joseph C. Wilson, Chairman Xerox Corporation Rochester, N. Y.
Cliarles B. McCoy. President
E. I. dii Pont de Nemours & Co. (Inc.)
Wilmington, Del.
J. Irwin Miller, Chairman Cummins Engine Company, Inc. Columbus, Indiana
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BUSINESS SCREEN