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IN
Allied Impex Corp 33
A.V.E. Corporation 35
Bardwell & McAlister 28
Better Selling Bureau 47
Bohn Benton, Inc 11
Byron Motion Pictures 3
Camera Mart, Inc., The 14
Chicago International Film Festival ...31 Cine Magnetics Film Laboratory
Third Cover
Colburn Laboratory, Inc., George W. . . .10
DeWolfe Music Library, Inc 47
DuKane Corporation 39
Eclair Corp. of America 1
EIco Optisonics 13
TO ADVERTISERS
Handy Organization, Inc., The Jam Paillard, Inc 16
Fourth Cover Polacoat, Inc 29
Hollywood Valley Film Laboratories ..45
Howe Folding Furniture, Inc 9 p^^i^ pji^^^ i^.,^ ^
Imagic, Inc 47 Schuessler Case Company 43
Studio Film Exchange 45
Manhattan Color Laboratories, Inc. ...15
Modern Talking Picture Service ^.M. Visual Industries, Inc 45
Second Cover
Montage Productions 29 United Air Lines 6
Multiplex Display Fixture Company ...45 Universal Commercial-Industrial
Films 4-5
North American Philips Corp (Motion Picture Equipment Div.) . . .37 Vanderford, H. LeRoy 28
North American Philips Corp. (Training & Education Div.) 31 Wilson Corporation, H 15
the
last word
Coming Next Month
We don't normally publish "teasers" or previews of coming attractions in Business Screen, but we're excited about the next issue. After more than a year of planning and preparation, we will be unveiling some major changes and we believe improvements in the magazine.
First of all and most immediately noticeable will be the fact that we will be coming to you in a completely new size. We will be an easier to read and carry standard 814 x 1 1 ' /i inch size . . . and in an entirely new graphically designed package. The results of several surveys conducted to determine reader preference suggested the new size.
An entirely new format design concept on the inside will make the magazine easier to read and use. We will continue our established practice of providing only the most current and useful information about the entire business, industry, government audiovisual industry, but in a more concise, pointed manner. At the same time we arc offering several new helpful reader services
By LON B. GREGORY
to make Business Screen even more useful and beneficial to the professional audiovisual reader.
Several new special features and sections have been added to round out our "total coverage" established policy of service to professional A-V people. These new items will supplement our established departments to provide the necessary overview tying together the many specifics of our business.
We're excited about it. Don't miss our October issue. We think you'll like it.
Police Conservatism?
Training films have often set the pace for realism and re-creation or portrayal of dramatic scenes. The real criticism of many so-called training films has been lackluster performances by actors playing in dramatic scenes. This is definitely not the case with three training films prepared for rookie policemen.
The films were created by New York filmmaker Robert Rubin to give rookie policemen a taste of the street before they are
assigned a beat to walk. They force the rookies to examine how they will live with feelings of fear, anger, humiliation and compassion while handling such routine calls as family fights, loud parties and derelicts.
The realism in the three 10minute films has caused some administrators to balk at the use of the films, even though they are approved by the police chiefs association. The New York Police Department has not ordered the films, for example, although they are in use in Denver, Boston, Ft. Lauderdale and other cities.
Interestingly, Rubin selected real policemen from the Mount Vernon, New York, department to portray patrolmen in each of the three vignettes. The three films deliberately have no ending.
According to Rubin, each film puts the rookie in a real situation — involving strong emotions — then leaves it up to the individual in the discussion group at the end of the film to identify his own problems and how to handle them to do the right kind of job.
Despite the refusal of the New York Police Department to order the films because "Our men don't curse," cites Rubin quoting a top official, the National Institute of Mental Health was impressed enough with the films to grant Rubin a $100,000 plus contract to produce two films exploring how teachers and parents respond to drug abuse by students and children.
More Service Listings
Regretfully absent from our "Buyer's Guide to Film /Tape Production Services" listings last month were National Teleproductions and Satellite Film Service.
National Teleproductions provides complete videotape production and transfer services from its headquarters at 5261 N. Tacoma Ave., Indianapolis, Ind. 46220.
Satellite Film Service, 1401 Lansing Ave., San Jose, California, 95118, provides complete filmstrip, sync resolving, music scoring and videotape recording services. The former Miami company now has offices in both San Francisco and San Jose.
Jumbo Jet 747 Stock Footage Now Available
In-flight, take-off and landing stock footage of the world's newest commercial jetliner — the widely discussed B-747 — is now available from United Air Lines' film libraries in Los Angeles, Chicago and New York.
The footage, all with unidentified background, is available for immediate delivery in 35mra and 16mm EK Color at the Los Angeles office and in 16mm Color at the Chicago and New York libraries.
Motion picture, television, educational and industrial producers may order the film without charge through the libraries or the airline's public affairs offices in Atlanta, Boston, Denver, Honolulu, Pittsburgh, San Francisco and Seattle.
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BUSINESS SCREEN