Business screen magazine (1946)

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Dirt can ruin a lilm. And our business is printing and processing 8mm, Super 8mm and 16mm for motion picture duplication and preprints. Clean water. Clean air. W'e simply cannot operate without either of them. Take Super 8 him. A single frame magnifies so many times reaching screen size that even an infinitesimal particle of dirt or dust can become a colossal e\'esore. That's why \ve'\e recently installed a unique water filtering system in our processing department. Unique because this system filters water to one-millionth of a meter. Result: Incredibly pure water. It's why we've put a highly sophisticated air-control system in our cartridge loading room. In this s>stem, air comes from thousands of tiny holes in the ceiling. It forces dirt and dust particles down to Hoor level and out the exhaust e.xits. It's wh\ we've clothed technical people in both areas entirely in white, with protective hats and boots. And it's why we have white jilastic walls and seamless floors. Dirt. W'e think it's obscene. CINE MAGNETICS FILM LABORATORY A i;i\ ISK )N ( )l CINE MAGNETIC^, I.SL 650 HjMead Avenue. Mamaroneck. NY I054J (SMI b98 J-4 14 New York RĀ«eivinR Center J05 E 45th St (2121 (.82-2780