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BOB SEYMOUR
Publisher
LON B. GREGORY
Editor & Assistant Publisher
0. H. COELLN
Founder & Consultant
AUDREY RIDDELL
Advertising Service Mgr.
TWILA JOHANSEN
Editorial Assistant
EDITORIAL & ADVERTISING
402 W. Liberty Drive Wheaton, Illinois 60187 Ph. (312) 653-4040
REGIONAL OFFICES East: Bob Seymour 757 Third Ave. New York, N.V. 10017 Ph. (212) 572-4853 Midwest: Lon B. Gregory 402 W. Liberty Dr. Wheaton, Illinois 60187 Ph. (312) 653-4040 West:.H. L. Mitchell 1450 Lorain Rd. San Marino, Ca. 91108 Ph. (213) 283-4394/463-4891
Bu^ess
Screen
THE VISUAL COMMUNICATIONS MAGAZINE
OCTOBER 1970 VOLUME 31 NUMBER 10
features
BLACK, GRAY AND THE AMA
A break from tradition for recruiting black doctors 29
UTILIZATION KEY TO VIDEOTAPE SAVINGS
How/ Combustion Engineering makes full use of its VTR 32
MULTI-MEDIA DESTRUCTION AT THE MET
Six screens show the fall of American architecture 34
SINGLE CONCEPT TRAINING FILMS — NEW PROFIT IDEA
California producer finds a market and money in food service 37
MAKING "LOVE"
A unique commercial is also a ten-minute film 40
departments
EDITORIAL By Lon B. Gregory 9
RIGHT OFF THE NEWSREEL Late news reports 11
THE AUDIOVISUAL CALENDAR Upcoming events and activities 14
THE SCREEN EXECUTIVE Personnel notes 16
THE CAMERA EYE By 0. H. Coelln 17
PARADOX By Stanford Sobel 23
COMMENT A letter from our publisher Bob Seymour 27
IFPA JOURNAL Current events and activities 46
PICTURE PARADE Film reviews and previews 50
NEW PRODUCTS REVIEW New equipment and services 69
BUSINESS SCREEN MARKETPLACE Classified advertising 72
THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 75
REFERENCE SHELF Helpful books and literature 76
INDEX TO ADVERTISERS IN THIS ISSUE 76
READER SERVICE CARD For more information 76
buyer's guide
TO PRODUCTION AND LABORATORY EQUIPMENT 57
ON OUR COVER Is a phoro of an MPO sound stage during the production of the TV commerciat dubbed "Love." Read the complete story on page 40.
ED
A HARCOURT BRACE JOVANOVICH PUBLICATION ^^
BUSINESS SCREEN is published monthly by Harbrace Publications, Inc.. a subsidiary of Harcourt Brace Jovanovich, Inc. Telephone; (312) 653-4040. Accounting and circulation offices; I East First St., Duluth, Minn. 55802. Advertising and editorial offices; 402 V/. Liberty Dr., V^heaton, III. 60187. Subscription rates; one year, $5; two years, $8; three years, $10; in the U.S. and Canada. Other countries, $10 per year. Single copies: 75« In U.S. and Canada: all other countries, $2. Controlled circulation postage paid at Rochelle, Illinois 61068. Copyright 1970 by Harbrace Publications, Inc. Address correspondence to BUSINESS SCREEN, 402 West Liberty Drive, Wheaton, Illinois 40187. POSTMASTER; Please send form 3597 to BUSINESS SCREEN, I East First St., Duluth, Minnesota 55802.
OCTOBER, 1970