Business screen magazine (1946)

comment A Letter from Our Publisher I'm sure you've noticed a great many changes in the new Business Screen you're reading today. Perhaps you'd like to know why and how they came about. Last spring, two surveys were conducted for us which indicated that readers would generally prefer a magazine in the "standard" 8V4 by 1 1 '-4 inch format. Two comments which turned up repeatedly in the surveys were: ( 1 ) a standardsize magazine would be easier to store for reference — a significant proportion of Business Screen readers do store a year's back issues for ready reference; and (2) it would be more convenient to pack a standard-size magazine into a briefcase to take home to read. The surveys convinced us that the time had come to make a change; we hope you will like the new size. But size is not the only change you'll find in Business Screen this month. After much concentrated experimentation and selection of dozens of new typefaces and layout designs this summer, a committee of HBJ editors, art directors and outside consultants have produced for us a modern, new-looking Business Screen which we're sure will make a more attractive and lively magazine that will be not only easier, but more enjoyable to read. As you look through the issue you will find key numbers under each advertisement, new product announcement and reference shelf offering. These key numbers refer to numbers on a new Reader's Service Card at the back of the book. By ringing the appropriate number on this card, and returning it to us postage-free, we'll be able to let suppliers know that you want to receive more extensive information about the equipment or materials they offer. The Reader's Service Card is a new service entirely for you. We hope you'll want to use it often. Another new feature starting this month is a fascinating monthly column, Paradox, by Stanford Sobel, long considered to be one of the nation's foremost industrial film scriptwriters. Stan's wealth of experience in writing for both industrial sponsors and producers makes him an ideal catalyst to bridge theii two sides of the industrial visual communications world. Don't miss his first column in this issue starting on page 23. fS^ % The Pilotone Portable Recorder that costs about half what you thought you'd have to spend. Point for point, the Tandberg 11-1 P IS an unbeatable value for full-fidelity recording and picture-sound synchronization. Four heads, three speeds with electronic servo-control, llmiler-ampllfler to prevent overload, servobrake for constant tape tension, flutter-filter and full neo-pllot synch facilities. Everything you need— In the studio or In the field for post-synch shootmg-at just about halt the price of comparable top-quality equipment. Of course, a resolver is available. Ask for it at your dealer's, see if our alternative doesn't make you happy. TANDBERG OF AMERICA P.O. Box 171, 8 Third Avenue Pelham, New York 10803 (I circle 127 on reader service card OCTOBER, 1970 27