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By JACK L COPELAND'
Single Concept Training Films — New Profit Idea
Combining the new single concept film idea with the need for training materials
in the mushrooming food service industry, producer
Jack Copeland has found a new income source.
The service industry, now tlic thirdlargest in the world, has more growth potential than any other sector of the economy. This is the message the nation's foremost economists have been preaching for years.
Taking their predictions to heart. National Educational Media, Inc., producer of sponsored films for industry, government and religious organizations, has carved out a niche of its own in the production and distribution of non-sponsored training films using the Eastman Color System of Eastman Kodak Company.
Our first task was to select a specific field of endeavor. The maker of sponsored films starts out with at least a generalized definition of his subject and objectives. Not so the motion-picture entrepreneur — his options are as diverse as those of the feature film creator.
After extensive research, we chose food service for our initial venture. We did so because our affluent society was eating out more often, and new facilities — from quick-service outlets to posh restaurants ■ — were mushrooming. Furthermore, the proliferation of hotels, motels and hospitals was compounding the problems of an already tight labor market for food service workers.
*Jack L. Copeland has been a Hollywood writer, producer, director since 1954 specializing in documentary, educational and industrial films. His 1968 documentary "Decision at Delano" on the grape strike won a CINE Golden Eagle and numerous other awards.
Dramatic close-ups add realism and Impact to the food-service training films.
Every phase of the food service industry Is covered In the single concept films, beginning with the way orders should be taken.
Turnover was high and morale was low. Many potential workers held the whole field in low esteem, despite the very real prospects for substantial earnings.
By and large, this important segment of American business still was forced to rely on man-to-man training, a totally inefficient and inadequate way of approaching the problem. Some institutions and chain operations, it is true, ran classes for new employees, but even those were crippled for lack of a coordinated, systematized training approach that utilized the best available audiovisual techniques.
Since the production of our first pilot film in 1967, we have introduced 27 single-concept motion pictures in sound and color and none rumiing more than eight to 10 minCoiitiniied on ne.xl pcii>e
OCTOBER, 1970
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