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A BUSINESS SCREEN special report
Part Two of Two Parts
PRODUCTION IN
DALLAS
Dallas, Texas has become a metropolitan hotbed of film and TV commercial production activity. In the past six years, production there has skyrocketed. More and more national sponsors are finding the area to their liking for various reasons.
The tarnishing of Hollywood's golden image in the past decade has caused many to question the credence of the old saw that Hollywood and New York were the only places of creative filmmaking . . . and spurred growth in many areas. Good weather, varied outdoor shooting locations, availability of every necessary production component, generally lower costs and the gradual influx of highly creative people coupled with an unparalleled spirit of cooperativeness have brought a tremendous amount of new business to Dallas. Theatrical filmmakers have even found the area successful.
Probably no area in the country has achic\cd such successful growth in film production as has Dallas in the past decade. Somewhat surprisingly, most new production ventures have succeeded. Even more surprising is the genuine spirit of friendliness that prevails among nearly all of the producers there. The common feeling that "what's good for any producer is good for the entire Dallas production market." overrides petty competitive bitterness and jealousies common elsewhere. There is competition, but most Dallas producers are understandably as much intent upon selling Dallas as a first-rate, fully equipped production center as they are in selling their own personal services.
On the following pages is a picture of filmmaking in Dallas today, along with a look at many of the people and companies instrumental in the area's tremendous growth . . . and current vitality.