Business screen magazine (1946)

television commercials who can hold their own anywhere; their expertise is widely known and getting better all the time." The firm occasionally enters a joint venture with their services available to other producers on a subcontract basis. Since establishing Shuler Productions in 1952 after leaving VVFAATV, Shuler Productions has compiled a solid list of credits (over 400 films) including 17 films for Humble Oil. One, a five screen experimental film, A/\' Name Is Paul, was one of the main attractions at San Antonio's HemisFair. Linda Shuler believes an important reason for the recent emergence of Dallas as a major film center is its location. "The West Coast is oriented toward the old Hollywood." she says, adding, "New York is oriented toward New York. The psychology, mores and values of these areas are not those of the majority of viewers. Dallas is closer to the majority physically. More importantly, we can emphasize with a national audience. We are West, but not wholly Western; South, but not wholly Southern. There is some truth to the old daying that 'Fort Worth (30 miles west of Dallas) is where the West begins, Dallas is where the East begins!" (There may be more than mild tniih in this, for in two trips to Dallas compiling this section, the only place we saw a western hat or horse was on a movie set. Ed.) Don Hansen Believes in Dallas Don Hansen, president of Hansen Productions, 6400 No. Central Expressway, believes Texas has a ■'fantastic potential to become the leader in the film industry." He believes the recent influx of talented people from Hollywood is indicative of a movement in this direction. Hansen Productions oO'ers a full range of production facilities and services, maintaining only executive offices. "We utilize the luxury of having very many talented freelance people in the Dallas area," says Hansen, "and rent one of the many fine stages or studios here when necessary." Hansen, whose company comContinued on page 1 2 Everything's Coming Up Talent by Margaret F. (Mark) Murrell The Southwest may be desert to many — barren and arid — but on the Talent Scene, it's the next Garden of Eden. For here is a bounty of beautiful and talented people ■ — a collection of ready, willing and able performers for that growing multi-million dollar audio-visual industry that consumes talent at a fantastically rising rate. It's no wonder that the talent files of one agent numbers in the thousands, and that the dancing schools, acting classes and model workshops burst their enrollment scams. Talent surely grows, flourishes, thrives — or moves like transplanted pollen to this Soaring Southwest. They "want to be in pictures,' and they must be professional to do it. This region has suddenly become a leading national center for audio-visual production. National advertising agencies produce more and more television commercials here, on both film and videotape. It's first in the nation for commercial jingle production, and ranks high in radio commercial production, in still photography and the graphic arts. Motion picture firms add more to the talent draw with some 200 film production companies located in the seven-state Southwest. There's big money to be made by talent here. Feature film producers, local and imported, arc making the Southwest a second Hollywood. And all of us know its pull as a trade show and convention center. Fashion manufacturers and fashion centers constantly insist on glamour guys and gals for their nationally recognized markets, shows and photographic spreads. This shift in production from the Coasts and the Midwest has been the signal calling for a continuous pool of professional talent: men. women, children, even animals . . . for new faces, new personalities, new performances. Margaret F. (Mark) Murrell is a partner in Whitmark Associates and Creative Director of Carlocke/Langden, Inc. Recognized as Dallas Ad Woman of the Year, 1969, Mark has received many national, regional and local awards for broadcast and print advertising. Exhibit .\ in the case for talent in the Southwest is the annual Whitmark Talent Directory. This publication serves Arizona, Arkansas, Louisiana. Colorado. Oklahoma, New Mexico and Texas, with listings of actors and models available for assignment. Other signs that point to better trained, more professional talent to be found in the Southwest include the new demand by the new dinner playhouses, the rise in community theaters, and in the establishment of a regional office of he .American Federation of Television and Radio .Artists and the Screen .Actors Guild. So, Mr. Producer wherever you are. when you're looking for a location with a film climate deluxe, plus a pool of pros in the talent field, look Southwestern. Everything here conies up talent. And look at the latest edition of the Whitmark Talent Directory, just off the press, and available at S7.50 from Whitmark .Associates, 505 North Ervay Building, Dallas, Texas 75201. PART 2 11