Business screen magazine (1946)

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mM I— iL-p one or all of these provable advantages can make this your most effective and reliable microphone! UNIDIRECTIONAL DYNAMIC MICROPHONE ^P^HP Ifl 1 / 1. AA/IDER FRONT >VORKING ANGLE The SM53 allows greater freedom of performer movement — tonal quality is unaffected by movement throughout the broad effective pickup area. Eliminates "holes" and "hot spots" when using multiple microphones. These valuable attributes stem from a broad, true cardioid frontal pattern at all frequencies, in all planes — freeing the user from the restrictions of overly tight angular sensitivity. 2. MORE EFFECTIVE REJECTION OF UN\VANTED SOUNDS The SIV153 prevents sound coloration due to off-axis reflections or reverberation — and, in addition, unwanted sounds (even air conditioner rumble) are effectively controlled. These properties are achieved through the polar pattern which is singularly uniform with frequency (even at the extreme low end) and is symmetrical about its axis. 3. MECHANICAL NOISE ISOLATION Built-in effective shock mount significantly reduces the objectionable stand, cable, and handling noises associated with many unidirectional microphones. The SM53 can be used in many applications where conventional units have proved marginal or unusable. • • •. 4. EXTRAORDINARY RUGGEDNESS You can even drop the SIVIBS directly on its nose without damaging the microphone element — and it will maintain its excellent performance characteristics. 5. SUPERIOR HUM REJECTION Built-in hum-rejection system reduces magnetic hum susceptibility by as much as 20 db compared to other units! Makes it far more usable in distant pickup applications and in areas with extremely high magnetic fields. 6. LESS SUSCEPTIBILITY TO "POP" Integral "pop" filter minimizes explosive breath noise without external screening. Works well where other microphones are marginal or unusable. 7. MINIMIZED PROXIMITY EFFECT Uniform tonal quality is maintained (without objectionable low-end build-up) regardless of whether the microphone is worked close up or from a distance. 8. FIELD SERVICEABILITY Element (cartridge), connector, front screen, roll-off switch can all be replaced in minutes. SHURE BROTHERS INC.. 222 Hartrey Avenue, Evanston, Illinois 60204 © 1963 SMURE BROTHERS INC. circle 141 on reader service card OCTOBER, 1970 41