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BOB SEYMOUR
Publisher
LON B. GREGORY
Editor & Assistant Publisher
0. H. COELLN
Founder & Consultant
AUDREY RIDDELL
Advertising Service Mgr.
TWILA JOHANSEN
Editorial Assistant
OFFICES
East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853
Midwest: Lon B. Gregory 402 W. Liberty Dr. Wheaton, Illinois 60187 Ph. (312) 653-4040
West:.H. L. Mitchell 1450 Lorain Rd. San Marino, Ca. 91108 Ph. (213) 283-4394/463-4891
HARCOURT BRACE JOVANOVICH PUBLICATIONS
JOHN B. GALLATLY President
RICHARD MOELLER Treasurer
LARS FLADMARK Senior Vice President
HARRY RAMALEY Vice President
TOM GRENEY Vice President
JIM GHERNA Art Director
EDWARD CROWELL
Director of Marketing Services
COVER PHOTO courtesy of Pat Sims Productions, Dallas. Texas.
Bustoess
Screen
THE VISUAL COMMUNICATIONS MAGAZINE
NOVEMBER 1970 VOLUME 31 NUMBER 11
features
EXPO 70 LACKED ONLY CONTENT
Great showmanship failed to cover lack of depth 53
"SNOOPY" INTROS UNITED 747
Flying doghouse updated in era of jumbo jet 56
PRODUCTION PROBLEMS? TRY THE YUKON
A mine, a town, and a film spring from the wilderness 57
VTR ADDS PUNCH TO MAYTAG MARKETING
From retail sales training to competitive product analyses 60
STOPLIGHTS AND INNERSPHERES
New terminology for the multi-media age 62
1970 PRODUCTION REVIEW DATA
A-V programs in the United States government 30
Distributors of sponsored films 46
Associations & organizations serving the A-V industry 66
Guide to specializing script writers 72
Index and producer listings 81
departments
RIGHT OFF THE NEWSREEL Late news reports 9
THE SCREEN EXECUTIVE Personnel notes 12
THE AUDIOVISUAL CALENDAR Upcoming events 14
THE CAMERA EYE By 0. H. Coelln 19
PARADOX By Sanford Sobel 25
THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 146
BUSINESS SCREEN MARKETPLACE Classified advertising 147
INDEX TO ADVERTISERS IN THIS ISSUE 148
READER SERVICE CARD For more information 148
CID
A HARCOURT BRACE JOVANOVICH PUBLICATION ^^
BUSINESS SCREEN is published monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Ave.. New York, N.Y. 10017. Advertising and Editorial offices: 402 W. Liberty Dr.. Wheaton, III. 60187. Accounting and circulation offices: I East First St., Duluth, Minnesota 55802. Subscription rates: one year, $5; two years. $8: three years, $10 in the U.S. and Canada. Other countries $10 per year. Single copies: 75« in U.S. and Canada: all other countries, $2. Controlled circulation postage paid at Rochelle, lllino'5 61068. CoDyriqht IV70 by Harcourt Brace Jovanovich Publications. Address correspondence to BUSINESS SCREEN, 402 West Liberty Dr., Wheaton, III. 60187. Postmaster: Please send Form 3597 to BUSINESS SCREEN, I East First St., Duluth Minn. 55802.
NOVEMBER, 1970