Business screen magazine (1946)

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BOB SEYMOUR Publisher LON B. GREGORY Editor & Assistant Publisher 0. H. COELLN Founder & Consultant AUDREY RIDDELL Advertising Service Mgr. TWILA JOHANSEN Editorial Assistant OFFICES East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853 Midwest: Lon B. Gregory 402 W. Liberty Dr. Wheaton, Illinois 60187 Ph. (312) 653-4040 West:.H. L. Mitchell 1450 Lorain Rd. San Marino, Ca. 91108 Ph. (213) 283-4394/463-4891 HARCOURT BRACE JOVANOVICH PUBLICATIONS JOHN B. GALLATLY President RICHARD MOELLER Treasurer LARS FLADMARK Senior Vice President HARRY RAMALEY Vice President TOM GRENEY Vice President JIM GHERNA Art Director EDWARD CROWELL Director of Marketing Services COVER PHOTO courtesy of Pat Sims Productions, Dallas. Texas. Bustoess Screen THE VISUAL COMMUNICATIONS MAGAZINE NOVEMBER 1970 VOLUME 31 NUMBER 11 features EXPO 70 LACKED ONLY CONTENT Great showmanship failed to cover lack of depth 53 "SNOOPY" INTROS UNITED 747 Flying doghouse updated in era of jumbo jet 56 PRODUCTION PROBLEMS? TRY THE YUKON A mine, a town, and a film spring from the wilderness 57 VTR ADDS PUNCH TO MAYTAG MARKETING From retail sales training to competitive product analyses 60 STOPLIGHTS AND INNERSPHERES New terminology for the multi-media age 62 1970 PRODUCTION REVIEW DATA A-V programs in the United States government 30 Distributors of sponsored films 46 Associations & organizations serving the A-V industry 66 Guide to specializing script writers 72 Index and producer listings 81 departments RIGHT OFF THE NEWSREEL Late news reports 9 THE SCREEN EXECUTIVE Personnel notes 12 THE AUDIOVISUAL CALENDAR Upcoming events 14 THE CAMERA EYE By 0. H. Coelln 19 PARADOX By Sanford Sobel 25 THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 146 BUSINESS SCREEN MARKETPLACE Classified advertising 147 INDEX TO ADVERTISERS IN THIS ISSUE 148 READER SERVICE CARD For more information 148 CID A HARCOURT BRACE JOVANOVICH PUBLICATION ^^ BUSINESS SCREEN is published monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Ave.. New York, N.Y. 10017. Advertising and Editorial offices: 402 W. Liberty Dr.. Wheaton, III. 60187. Accounting and circulation offices: I East First St., Duluth, Minnesota 55802. Subscription rates: one year, $5; two years. $8: three years, $10 in the U.S. and Canada. Other countries $10 per year. Single copies: 75« in U.S. and Canada: all other countries, $2. Controlled circulation postage paid at Rochelle, lllino'5 61068. CoDyriqht IV70 by Harcourt Brace Jovanovich Publications. Address correspondence to BUSINESS SCREEN, 402 West Liberty Dr., Wheaton, III. 60187. Postmaster: Please send Form 3597 to BUSINESS SCREEN, I East First St., Duluth Minn. 55802. NOVEMBER, 1970