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CAMERA EYE continued
which others are measured against." Apply that definition to unlisted studios who didn't take the time to supply our readers and their prospective clients with facts needed to review prospective bid sources.
The "social conscience" of business, in the U.S., Canada and overseas is the subject of countless articles and editorials. One economist (Milton Friedman) chides businessmen who believe "that they are defending free enterprise when they declaim that business is not concerned 'merely' with profit but also with promoting desirable social ends." The sole objective of business, according to Prof. Friedman is to make as much money as the law and the market allow.
Professors as well as economists have been wrong a lot lately, in their permissiveness on the campus and in such cynical analysis as the above comment portends. As the St. Louis Post-Dispatch recently concluded; reacting to Friedman's cynicism:
". . . it is both desirable and proper that business should take an active part in solving social problems. Indeed, as far-sighted businesstnen recognize, participation in efforts to solve problems is, in the context of today's world, just plain good business. Any company interested in long-term success can ignore social problems onlv at its own peril."
Translate that into the urgent need for sight/sound transmission of safety, health and medical knowledge, into consumer-oriented nutrition answers, into pollution understanding and the cooperative effort which must be made by both community and industry. Film is the only complete medium, reaching into the eyes and ears of its beholder, to bring /;/// understanding. And do we need anything more than that on the campus, in the community and in the factories?
"By Their Works" You Can Select Qualified Producers of the Film
For over two decades, the pages of these Annual Production Review issues have provided business and industry, trade groups and government agencies as well as institutionCo/; //ni/efi? on page 22
BUSINESS SCREEN