Business screen magazine (1946)
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National
Distributors
of
Sponsored
Films
ASSOCIATION-STERLING FILMS (A Division of Association Films, Inc.) Executive Office: 600 Madison Avenue, New York.
N.Y. 10022 Plione: (212) 421-3900 Robert D. Mitchell, President Roger Cahaney, Exec. Vice President Robert W. Bucher, VP, Sales Ward French, VP, Sales Robert M. Finehout, Vp, Marketing Donald Adams. VP. Operations Tim Wholey, VP, Client Services Lyle Zimmerman. Comptroller Arthur McLaughlin, Manager, Theatrical Distribution Edward C. Atwood, Manager, Programming Ser\'ices E H. Jornson, Manager, Association
' Instructional Materials Division Shirley Smith, Asst. to the President NATIONAL SALES OFFICES Eastern Sales Division
600 Madison Avenue, New York,
N.Y. 10022 Plione: (212) 421-3900 Reg Evans, Vice President North Eastern Sales Division
484 King Street. Littleton, Massachusetts 01460 Phone: (617) 486-3458 William H. Shumway, Jr., Manager Mid-Atlantic Sales Division
1701 N. Ft. Myer Drive, Arlington,
Va. 22209 Phone: (703) 525-4475 C. E. Bryant. Manager South Eastern Sales Division
5797 New Peachtree Road, Atlanta,
Georgia 30340 Phone: (404) 458-6251 William O. Fly, Manager East Central Sales Division
2nd and Delaware Avenue, Oakmont,
Pennsylvania 15139 Phone: (412) 828-5900 Robert Imlach. Manager Central Sales Division
69 West Washington, Chicago, Illinois
60602 Phone: (312) 939-6056 Gene Samuelsen, Vice President North Western Sales Division
25358 Cypress Avenue, Hayward, California 94544
46
Phone: (415) 783-0100 Winston O. Siler, I ice President South Western Sales Division
2221 South Olive Street, Los Angeles,
California 90007 Phone: (213) 749-0377 Linwood P. Beacom. Manager Canadian Sales Division
Sterling Movies Canada, 4980 Uuchan
Street, Montreal 9, Quebec Phone: (514) 737-1147 John Lush. Manager Association Films (of Canada)
333 Adelaide Street W., Toronto 133,
Ontario Phone: (416) EM 2-2501 Herb Lewis, Manager
Film Distribution Centers New York. New York 10023. 43 West 61st Street. Phone: 212-JU6-1717; Ridvefield, New Jersey 07657. 600 Grand Avenue, Phone: 201-943-8200; La Grange. Illinois 60525, 512 Burhngton Avenue, Phone: 312-352-3377; Hayward. California 94544, 25358 Cypress Avenue Phone: 415-783-0100; Los Angeles. California 90007, 2221 South OUve Street, Phone: 213-749-0377; Oakmont. Pennsylvania 15139. 2nd & Delaware Avenue, Phone: 412-828-5900; Toronto 133 Ontario. 333 Adelaide Street W., Phone: 416-EM2-2501; Dallas, Texas 75247. 8615 Directors Row, Phone: 214638-6791; Littleton. Massachusetts 01460. 484 King Street, Phone; 617486-3458; Atlanta. Georgia 30340. 5797 New Peachtree Road, Phone: 404-458625 1 .
Background: Founded in 1911 (as "The YMCA Motion Picture Bureau", a division of the International Committee of the YMCA's), Association Films was the first sponsored film distributor in America. In 1949. the company was incorporated as an independent distribution service. In March. 1970 Association Films merged with Sterling Movies. Inc. to become Association-Sterling Films, a Division of Association Films. Inc.
SERViChs: Promotion and Publicity: Promotes sponsored films through catalogs, special supplements (directed to teachers and program chairmen), advertising in educational and adult journals, individual film brochures, exhibits at conventions, publicity services. Print Inspection and Maintenance: prints are electronically cleaned and inspected after each use; repairs are made as needed and replacement prints ordered on sponsor's authority; scratched prints are given Perma-New treatment, as authorfzed. Monthly Reports: sponsors receive detailed performance reports (data processed) which give audience size and composition; film user evaluations and comments; course of study where film was used; bookings and showings (current, vear-to-date, and cumulative); summary of coverage by stales; and other data about performance and audiences. Programming Services: confirmation and advance booking notices are sent to users and sponsors on a daily basis; bookers assist organizations in arranging programs and special distribution 'concepts (Movie-A-Week, On Campus, Vacationland Cinema, Cinema La Carte. Travelcinema. etc.) LibraryService Plan: a professional ''physical handling" service for sponsored film libraries that provides all regular services except promotion, as desired) and inclcdes Sponsor Imprinted forms.
Association-Sterling TV Division: This division is responsible for the distribution of sponsored films to commercial and educational TV stations. It maintains daily contact with TV programmers, creates sponsored film series and special concepts, prepares TV promotion kits, publicizes sponsored films in "TV Guide" and local newspapers and distributes newsclips and scripts to TV news department. Association-Sterling / 3 5 (Theatncal Division); A nationwide service for the distribution of sponsored short subjects to motion picture theaters. AssociationSterling, working with theatrical booking services and distributors in 31 exchange cities, supervises promotion, selection of theaters and feature films, concentrating on first-run theaters in major cities and suburbs. Creative Programming Services: Creation of specialized communications concepts for sponsors, including Theater Cavalcade, a 10-minute theatrical seiies with five participating sponsored segments in each issue; Tele-Lecture, a "live" TV interview series featuring industry and business spokesmen; TV Tempo, 3 to 5 minute TV news features for syndication to news and special events programmers; Radio Tempo. News and feature programs distributed to selected radio stations ind News Screen, development and or distribution of 60 second news and news-feature clips to TV news programs.
circle 805 on reader service card
AUDIO FILM CENTER/IDEAL PICTURES Division of CCM Films Inc. Executive Offices: at 34 MacQuesten Parkway, South, Mount Vernon, New York 10550 Phone: (212) 246-0560 Myron Bresnick, President Martin Bresnick, Gen. Manager, Operations Branch Exchanges And Manacers: Baltimore, Maryland 21218 — 102 West 25th Street, Nelson C. White, (301) 889-9963, Boston, Mass. 02116 — ^2 Melrose St., Edward Kondazian, (617) 426-1133; Denver. Colorado 80203 -— 1120 Broadway, Hal Stewart, (303) 8255525, 534-4533; Honolulu, Hawaii
96814 1370 Beretania St. Oram Strau
ser Jr Honolulu 6-5536; Indianapolis, Ind 46204 — 15 E. Maryland, Marty Maikey. (317) 632-6383; Los Angeles, Calif. 90028-1619 N. Cherokee Ave William E. Kenney, (213) 463-0357, Memphis, Tennessee 38103—352 Union, St.-mley Nolan, (901) 527-4313; Miami Florida 33132-15 N.E. 13th St., Jack Spire (305) 374-8173; Milwaukee. Wis
53^08 4431 West North Ave., Richard
Ho'elke (414) 873-0434; Minneapolis. Minn 55408—3400 Nicolet Ave., Joe Komarek, (612) 827-2966; Mount Vernon. New York 10550--34 MacQuesten Parkway, South Walter J. Dau'^";'/ ill 664-5051; Portland, Oregon 912\A--2M SE 12th St., Tom T. Moore, (503) 2335621; Richmond, Virginia 23219— 200 E. Cary St.. Dan Browning, (703) 644--973; San Francisco, Calif. 94118—406 Clement St., Eddie Nakagama, (415) 75-'-4800; Buffalo. New York, 14226, 3910 Harlem Road, William Kirkpatrick, (716) 839-1290; Dallas, Texas, 75147 8615 Directors Row, Carol Crowder (214) 637-2483; La Grange. Illinois 605'' 5 512 Burlington Avenue, Dorothy De'smind, (312) 482-9090.
circle 806 on reader service card Continued on page 48
BUSINESS SCREEN