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No westerns. No mysteries. No epics.
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But our film program gets the highest
rating in television.
Not from Nielsen or Arbitron. But from the hundreds of companies and television stations all over the country who enjoy the benefits of our sponsored film distribution program.
Last year, 289 companies who wanted to reach millions of viewers turned their films over to Modern TV. And we booked them to 788 television stations in the U.S.* that broadcast informative free films to supplement their regular commercial programming.
Result: at year's end, our clients' films had been seen on television 54,732 times.
To attract such tremendous viewer interest, these stations need a broad range of subjects — sports, travel, science, home economics, and agriculture, to name just a few. They also need films in a variety of lengths — everything from a one
minute shortie to a half-hour series — to fill openings in their program schedules.
And they know that Modern TV's incomparable service more than meets their needs.
Modern offers them the largest and best selection of sponsored films available.
We maintain a network of six U.S. TV libraries in major cities to provide fast, personalized service.
Because the needs of stations vary widely, a fulltime Modern staff of regional field representatives calls on them regularly to ask about special free film requirements.
And to stimulate film usage all year long. Modern sends out a steady stream of catalogs, brochures, film lists, and special mailers.
Does all this sound like your kind of program? Give us a call. We'll put your favorite film on TV.
MODERN TALKING PICTURE SERVICE, INC.
1212 Avenue of the Americas, New York, N.Y. 10036
■Canadian distribution also available.
Modern is th. world's Unt.sl distributor of sponsored films to Community Groups. Schools. Television, and Theaters, servlne sponsors Ihroueh 34 U.S. and Canadian film llbrarlei.
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BUSINESS SCREEN