Business screen magazine (1946)

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Dirt can ruin a iilni. And our business is printing and processing 8mm, Super 8mm and 16nim for motion picture duplication and preprints. Clean water. Clean air. We simply cannot operate without either of them. Take Super 8 film. A single frame magnifies so many times reaching screen size that even an infinitesimal particle of dirt or dust can become a colossal eyesore. That's why we've recently installed a unique water filtering system in our processing department. Unique because this s>'Stem filters water to one-millionth of a meter. Result: Incredibly pure water. It's why we've put a highly sophisticated air-control system in our cartridge loading room. In this s; stem, air comes from thousands of tiny holes in the ceiling. It forces dirt and dust particles down to floor level and out the e.xhaust exits. It's why we've clothed technical people in both areas entirely in white, with protective hats and boots. And it's why we have white plastic walls and seamless floors. Dirt. We think it's obscene. CINE MAGNETICS FILM LABORATORY A DIVISK)N OF CINE MAGNETICS, INC, 650 Hiktead Avenue, Mamaroneck, N,Y, 10543 1914) 698-34J4 New York Receiving Cenler: 305E 451hSI (2121682-2780 22 circle 122 on reader service card BUSINESS SCREEN