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BOB SEYMOUR
Publisher
LON B. GREGORY
Editor & Assistant Publisher
0. H. COELLN
Founder & Consultant
AUDREY RIODELL
Advertising Service Mgr.
OFFICES
East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853
Midwest: Lon B. Gregory
402 W. Liberty Dr. Wheaton, Illinois 60187 Ph. (312) 653-4040
West: H. L. Mitchell 1450 Lorain Rd. San Marino, Ca. 91108 Ph. (213) 283-4394/463-4891
HARCOURT BRACE JOVANOVICH PUBLICATIONS
1 JOHN B. GELLATLY President
RICHARD MOELLER Treasurer
LARS FLADMARK Senior Vice President
HARRY RAMALEY Vice President
TOM GRENEY Vice President
JIM GHERNA Vice President
EDWARD CROWELL
Director of Marketing Services
wCTwwn
THE VISUAL COMMUNICATIONS MAGAZINE
FEBRUARY 1971 / VOLUME J2 / NUMBER 2
features
THE CASSETTES ARE COMING
Survey shows industry users preparing 23
THE CASSETTES: A COMPARATIVE ANALYSIS
Features of various systems compared 26
CASSETTES: THE END OF THE BEGINNING
Howard Zuckerman speaks for commercial users 27
EVR: FROM PROMISE TO REALITY
Robert Brockway explains EVR's current status 28
WHAT ABOUT SOFTWARE?
Sam Gale outlines one company's preparation 29
CASSETTES AND BEYOND— USER LEADERS SPEAK OUT
NITA's Tom Hatcher and lAVA's Dr. Lee Coyle 30
JAMISON HANDY— FOUNDER OF BUSINESS A-Vs
An exclusive interview with an A-V pioneer 33
departments
GLEANINGS By Lon B. Gregory 6
THE AUDIOVISUAL CALENDAR Upcoming events 8
RIGHT OFF THE NEWSREEL Current trends and activities 9
THE SCREEN EXECUTIVE Personnel notes JJ
THE CAMERA EYE By 0. H. Coelln 15
PARADOX By Stanford Sobel 20
COMMENT By J. W. Anderson ^
PICTURE PARADE Film revievi/s and previews 36
NEW PRODUCTS REVIEW New equipment and services 39
THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 42
BUSINESS SCREEN MARKETPLACE Classified advertising 43
REFERENCE SHELF Helpful books and literature 44
INDEX TO ADVERTISERS IN THIS ISSUE **
READER SERVICE CARD For more information 45
A HARCOURT BRACE JOVANOVICH PUBLICATION J*|^ RUSINBS SCREEH it p«ibli«h*d monthly by H.rcourt Br«c« Jov«»o»ich f«Wic«tio<». Corp<>f«t« office:
Ill 40187. Accounrm, .nd circul.t.on o«.c«: I E.rt F.r.t S. O-lu* ►^""••»'« 55802. S.b.cnp.^ .;« on. y«r tS: two y..rt M: H,™. year., JIO ,n th. U.S. «d Cn.d.. pi*«r coun n« ^ p* y«r s!",le cop!..: 7S« in U.S. .od C*n.d.; all other countn*. « Control .d c.rtul.t.on po,..^. oaJd at Rochelle IHInon ilOfc*. Cooyr.<jt-t 1971 by H.rcourt Br.c. Jov.novicS Piibl.cjt,oru^ Addreu «;r..pond^c. *o lUSINESS SCREEN «J W.rt Ub.,^ Dr., WWton. III. 40117. fort~rt.r: PImM lend Form XTI to lUSINESS SC»EEN, I E.it Pint St.. DuluHi. Mt««. SM02.