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gleanings
BY LON B. GREGORY
Some
Exciting
Prospects
I( is extremely likely that our chart (page 26) comparing the various cartridges systems will be obsolete by this time next month. In the everchanging cassette arena, it is becoming increasingy difficult to even guess what might happen next. But it was notice from Japan of the I agreement amongst three of the largest potential videocassette manufacturers on a color cassette standard that leads us to believe that many of the systems specified on page 26 will not ultimately be marketed as indicated.
With the color cartridge standard agreed to by Sony, victor and .Matsushita (Panasonic), it stands to reason that others will follow the meaningful lead in this direction. The universal adoption of such a standard would undoubtedly mean more business faster for all of| the manufacturers of the videotape systems involved. The move represents a solid step forward in the confusing area of videocassettes.
And confusing it is. After reading what several of those deeply involved in the manufacture or use of the systems have to say in this issue, and what those we surveyed had to say (page 23 ), the only positive conclusions that could be drawn were: ( 1 ) Almost everyone is interested in and excited about the potential of videocassettes; (2) industrial] users want to see and learn more about the systems before making any large commitments because (3) it is generdUy agreed that some workable standard is needed.
One thing is very certain. The cassettes are coming and the real pot of gold from the manufacturers point of view is the consumer market at some time down the line. And, depending on what you read and who you choose to believe, tiiat put of gold is a market somewhere between $1 billion and $12 billion by 1980.
Before that time, however, we anticipate widespread use of the cassettes in industrial and citrporatc situations . . . the real "shakedown period" for the systems if you will. Industrial users will undoubtedly use them, improve them and establish the lasting guidelines.
Whether the announced cassette systems represent the end or beginning of even more sophisticated systems depends on your point of view. Regardless of the eventual outcome, they now represent exciting prospects for nearly every part of the audiov isual industry.
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