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MARCH 1971
ECONOMICAL TOOL FOR BUSINESS IN THE SEVENTIES
By MARVIN HODGES Director, Sales Development MP&EM Division Eastman Kodak Co.
The versatility and economy
of Super 8 film combined
with emerging product
developments promise to
make it a viable and
important tool for various
facets of your business in
the years ahead.
By 1975, or even before, your company may be using a complete super 8 film system:
A To provide truly individualized training for your employees, whether they're teenagers learning the basics of production assembly, foreign nationals who don"t understand English, or senior men who want to sharpen their job skills.
A To distribute thousands of short (two-to-three minute) super 8 selling films that demonstrate the features of your product anywhere, anytime — from the counter in a department store, to the private office of your biggest industrial customer.
A To document field reports covering any topic — from possible plant sites in Arizona (or Africa), to a competitor's latest display in a retail outlet.
A To produce a monthly "employee newsfilm." mailed directly to the home and played on the family's own projector.
A To function as your ■"complete
MARCH, 1971
and tireless" salesman, especially in enterprises such as insurance selling, where an evening at-home call is essential; ihe super 8 film, in its own display mode, may even include a sound track that will record customers' questions for feedback to you. once they've seen vour filmed presentation at their convenience. Today, the super 8 film system — as a way to meet the wide range of applications in business communications— must be examined in terms of •■potential" rather than •■fulfillment." However, within the next two Ncars. we fully expect to resolve the remaining technicalities (e.g.. cartridge system, expanded display modes, lab techniques for direct multiple release printing in super 8.)
Ihe end-result; A super 8 film system that offers businessmen, for the first time ever, a truly flexible, viable, economical, miniaturized motion-picture format. In short — color, sound, motion, convenience, and cost effectiveness.
Let's look more closely at several
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