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Jamison Handy Founder of Business Audiovisuals
In the conclusion of his interview with BUSINESS SCREEN, Jamison Handy explains his company's operating philosophies and it's formula for longevity in the A-V market.
Editor's Note: This is the second and concluding part of an interview with Jamison Handy which began last month.
Wc asked Handy how it was that the company he founded more than a half century ago has lasted so long and has constantly renewed itself so successfully.
"In the first place, we started out with a very broad, basic objective. Frankly, we had a social service bent, particularly to improve customer relations in business throughout the United States and to improve employee relations. It was a rather bumptious or presumptuous thing for us to undertake, but there certainly was a great need because we were still at that time in the Dark Ages to some extent.
"Insofar as employee relations are concerned, we were only a couple of decades out of shooting incidents and the use of machine guns turned on workers who refused to work — as in the Haymarket riots — a general national practice of 'Let the buyer beware' — 'Caveat emptor' — neither of which seemed to be very good ideas. There were evidently things that needed fixing and in my long protracted adolescence, which was lastinu \mo mv twenties and still
lasts, doing something about this seemed a sensible life time objective, as well as a useful way to serve.
As our business progressed we were able to learn a great deal from the companies we served: the Harvester Company, H. J. Heinz, DelcoLight, Hart Schaffner & Marx, Standard Oil Co. of Indiana, Union Oil Co., Etc. This set up a new pattern in our operation for transferring from one successful company to another what we had learned that they could use, but never to any clients' competitors. When we take ideas we get from the experience of successful people, we don't simply superimpose them on another customer or client. We first penetrate very deeply our customer's business so that we know what the attitudes are at every level of that business from top management down to the customers. We know what the customer's field situations are, not what he has been told they are. but what they really are, so we can counsel objectively and candidly on the facts of life in that operation. That has continued because, just as we in The Jam Handy Organization arc basically interested in the application of practical cost-cutting idealism in customer relations, employee relations and service relations, just sii we are still interested
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