Business screen magazine (1946)

HORIZONTAL EDITING ( Dnlintifd the F-ilm Editing Division df Mapnasync/ Moviola, Inc.. explained liial because of the expense of making films in America, many young prcv ducers were going abri>ad U> shoot a picture, and were taking tlie standard upright moviola with them as luggage. Abroad they were exposed to horizontal editing. "Many experimented with flatbed editing and returned to this country with mixed emotions about it." Lundberg said. Accordingly, he explained, his company did not move toward horizontal editing ec|uipment right away. "We were basically the leaders of film editing equipment for, say, the past 50 years." he noted. "So. we sat back and watched to see We want to hand it to you. And we can . . . easily . . because Audiotronics' attractive, new PVC series video cameras are the most compact, tightest-weight, lowest-cost protesBional quality cameras on the market today. The 2/3inch Vidicon with 500 lines of resolution produces incomparably sharp, crisp pictures It has an excolleni gray scale, and built-in. automatic sensitivity circuits compensate (or a wide range of illumination changes Internal sync is provided or the cameras can be driven from any external EIA source Model PVC 808 features a three-inch electronic viewfinder with self-contained light shield and picture cnspening circuits Model PVC 816 is a setN contained camera (non-viewdnder type) but the viowtmder may be added later as an optional feature Both models are designed to handle a wide variety o( (ixed ' /'' and zoom lenses. When you decide on a PVC series camera, we will hand it to you ... for your wisdom in choosing the most compact, lowest-priced, most attractively styled video camera available anywhere — from Audiotronics — naturally' Write today for more information on the PVC series video cameras and the name of your nearest Audiotronics Video Systems Representative. We will be happy to send you both. AUDKrmONICS viOlu :.!.Ui.'u u . •. 7428 B«iiaire Av«nu« Nofth Hollywood. Cflliiornta 9160S 1-" •i' t' whether (and when) horizont; equipment would become nioi widespread in the United States." I* By 1968. with the Ketn and Stcei *' beck fairly well entrenched. Mov i>la's dealers were encountering growing demand for flatbed cquif mcnt. Accordingly, Moviola bcga research and development plans In October. 1970. the companli.*^exhibited a prototype horiz-ontal ma t ' chine at the SMPTE convention i New York and at the PhottvKin Show in Cologne, Germany. Certai initial "bugs" had to be ironed out however, so that the moviola hori z.ontal equipment is not yet availabl for purchase, but will be shortly To some film editors, cost may b an obstacle to investment in hori zontal equipment. "They're very ex pensive." noted l-undberg. "For th< price of the three major machines the Kem, the Steenbeck, and thi Moviola — in the most sophisticatet models you can buy three of thi series 20 upright moviolas." Oshman also noted the cost as serious consideration. The Kem Uni versal. one picture, two sound mixle without extensions costs S97.'i5; th Steenbeck St 6000 costs S 10.550 the Moviola flatbed will cost roughl $7500. Each machine, of course, h its specific merits, mixlifieations. ani resulting price variations. Compai this, however, with an upright movi-] i>la with one picture and three track units for a total cost of $4500. Oshman quickly added that his investment in a horizontal machine uill amortize its cost in approximately two years because of the labor saved. John Carter, president of Jolin Carter .\ssiiciates and editor of tlu newly released theatrical film, "l.ik ing Off," concurred with Oshman s enthusiasm for horizontal ediliiij; "If there's any doubt about horizontal eiliting. it's in the theatrical film, r)ot the liusiiiess film area." he said. However, with the advent last year, of "WiHKlstiKk" which was horizontally edited on a Steenbeck and, now, "Taking Off" which was edited on a Kem, [X'rhaps this film area may also move toward flatbed editing, as .American business film editors are doine ■ MB circle 105 on reader service card 16 tor more information on Cine 60 circle 118 on reader service card -♦