Business screen magazine (1946)

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Why F&B/Ceco bought $200,0 Says Arthur Florman, President of F & B/Ceco Industries, Inc. — one of the world's larc motion picture equipment rental houses: "This is the largest single order we have ever placed for this equipment. The current econo decline was no deterrent to a $200,000 Arriflex purchase; in fact, it was one of the incentives sir as the backbone of our rental departments for so many years, Arriflex cameras have proved thf selves reliable, trouble-free and simple to maintain. These 37 new Arriflex camera systems supplement our present inventory of over 150 Arri cameras, and is a start in a total equipment replacement program. The new equipment has bt distributed to our New York, Florida and California rental departments, so that professionals ir parts of the country can capitalize on the increased availability of brand new, first-rate equipmi Our main concern is, of course, the satisfaction of our customers." The rental house is the most demanding proving ground for any camera. It requires the cam to be prepared for daily operation, by many different cameramen, working under widely vary 18 BUSINESS SCREEN