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Good SHORTSmanship!
In hundreds of top theaters the "added attraction" these days is THEATER CAVALCADE, a 10-minute sponsored "newsreel."
This unique public relations concept — created by Association-Sterling Films — gives sponsors an unprecedented opportunity to reach theater audiences in full-color on the wide screen, at very low cost. For that matter, most sponsored segments in THEATER CAVALCADE are adapted from existing 16mm films — re-edited and blown-up to 35mm. Sponsors pay for exposure only. We assume all costs for editing, narration, music and effects, and prints. If you would like to see your present film become a "selected attraction" in first-run theaters in major markets — our current issue played three weeks on Broadway with the latest Elliott Gould comedy — contact us today. The next issue of THEATER CAVALCADE is on the boards for an early release.
THEATER CAVALCADE issues have included Clairol, Ford, Florida Citrus Commission, South African Tourist Corporation, General Dynamics, Sears \ ^^ ■ H|H ^^^^^^ ^1 ^IH ■ ^^to Roebuck and Co., A. T. & T., and the American
Trucking Association Foundation.
SPORTS! TRAVEL! SCIENCE! FASHIONS! NAME IT!
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ASSOCIATION-STERLING 35
866 Third Avenue, New York 10022
TELL ME MORE ABOUT THEATER CAVALCADE
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Name. Title_
Company_ Address
City State Zip_
n We have existing footage which might be included In Theater Cavalcade.
n We are interested in producing a segment for Theater Cavalcade.
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