Business screen magazine (1946)

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A V TAKES A HOLIDAY ■ "God was smart when he made man. He made four holes in the head for information to go in, and only one for it to come out.'" With that observation, Wallace Johnson, Vice-chairman of the Holi,day Inn chain, comments on his company's success. "1 think we have a way of communicating . . . that has been one of the reasons for our success. We have been able to communicate with the people working for us, and to communicate to those wc work with." How does Holiday Inn's management reach nearly U)8.()()() employees around the globe'.' How does it instill among the 20,001) people on its home office payrolls the company philosophy of sound assured guest comfort and convenience, and a belief in fair play and the profit motivation? This challenge of communication is being met by a farreaching concept of total education/ training responsibility exemplified in the current construction of the $4 million Holiday Inn University. Scheduled for completion on its l5U-acre site nine miles south of Memphis early next year, the university facilities include two resident halls of 20fi dorm rooms, si.x lecture rooms, four seminar classrooms, and an amphitheatre that accommo H.l. President William B Walton is at the .1* AV director Eugart Yenan (left) is glimpsed "on the move" as he checks out a recent promotional assignment. dates 200 people. The administration building will provide offices for operating and instructional staffs, and house a 10,0()()-volume corporate library, reception and conference facilities. All classrooms, lecture halls and dorm rooms arc being interconnected by closed-circuit television. This major educational facility is comparable to those of other industry leaders — General Motors and IBM, with training centers, and Pepsi-Cola with a management institute. Its construction emphasizes Holiday Inns goal: to prinide adequate training for all types of Holi day Inn people, from the franchiseholder to the yard man. "Wc have long realized as one of our greatest challenges, the satisfactory procurement, motivatior and education of all employees tc ' serve our customers." conmienu board chairman. Kemmons Wilsor . . . "We arc greatly concerned about ile\eloping their skills and building '' a good Holiday Inn attitude." In this frame of reference aaA" within the university structure, Eb ■' gart Yerian, the Inns' assistant vice^ president and director of audio visual communications, serves thi entire system. The former directo of the Memphis Little Theatre (fo 21 years) joined the company in thi early iy6()s when the parent com^ pany had only 135 home offic< ^ employees and fewer than 150 inns He remembers those first informa months well, having been hired it free lance Holiday Inn's first film strip, H'clconw Cousin. Its overwhelming success launchei Yerian into a new career typified b; Kemmons Wilson's comment at th time, "Oh, yes, you're also the off^ cial photographer for us." ^'crian is still the "official phcj tographer." hut Holiday Inn's audio visual communications departmerij now has a staff of 22 who rcscarcl write, illustrate and photograpl process and produce the cxtremel wide range of media tools needej BOSINESS SCRE^B]^