Business screen magazine (1946)

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A-V TAKES A HOLIDAY nicnt. Films, charts, slides and recordings help make such events as the national hranchisc Holders' Conference — an annual affair at Memphis — and the six or more conferences for inn-keepers more effective. Material for the three traveling field training crews (of ten persons each) is also an audio-visual responsibility. The department's schedule includes media and material for resident training at Holiday City, which all inn-keepers must attend, but is optional for restaurant managers. Finally, there are special tools serving inn hosts, who typify Holiday Inn's emphasis on maintaining standards of courtesy, comfort and convenience at every inn. These hosts serve as roving trouble-shooters and public relations representatives, as well as official "greeters." On (Kcasion, the audio-visual department has been involved in company decision making. To illustrate, the Operating Division requested a film about credit cards. The audiovisual department, believing in "the right tool for the right job." recommended that the task of informing and keeping inn employees aware of key points would be more effectively accomplished with a large brochure to be kept behind each inn desk. "So it fell to our lot to design, write and get the brochure printed," remembers audio-visual chief Yerian. Every Monday morning. Holiday AV communications' crew at work du ence where motion pictures, filmstrips Inn's Executive Committee meets at Holiday City. Meeting its presentation requirements may entail preparing maps or altered sections of maps, charts and other tools to visualize information. The audiovisual department prepares tliese aids for lop management people who want facts "put before them c|uickly. clearly, and concisely" as the use of visuals can accomplish, reports Yerian. The "official photographer" role is now all-encompassing. Hciliday Inn's photographic personnel have a busy schedule — from ordinary requests for ID and passport photos, to daily requests for news service and VIP photos for iniblication in the world's newspapers and magazines, as well as in Holiday City Times. Architectural photography has also come to ihe forefront to ring recent Holiday Inn's national confer and tapes were among audiovisuals u »e "show innkeepers the facilities a other inns and to demonstrate thi outlook for prospective franchise holders." The range of assignments using ; ct)mbination of photos, art and spe, cial design has burgeoned. One re cent assignment was a large-scaU pictorial menu card that visualizec ,i (in color) dishes created by a fa mous chef. The cards were to servi as examples to local inn chefs fo emulation of the fare. Sound recording activities an, "special" too at Hiilida\ Inn. Thi audio-visual department's top-qual ity Ampex and other recordin] equipment provide all tapes of back; ground music for pla\ers throughou; the inn system. In addition, the department ha set up and currently directs lh< "Dollv Holiday" nighttime radii Multi-media presentation at typical Holiday Inn's national conference requires we BUSINESS SCREEIi