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A-VTAKESA HOLIDAY
The tradition;il entertainment movie has not been ovcrlooiced by Holiday Inn. Automated theatres have been eontraeted for installation at a number of locations. Some of the Florida-based inns show tworcelcrs in their lounges; others run a babysitting service using films for the younger set. shown in the wellequipped meeting rooms.
Indeed, the future of audio-visuals is bright at Holiday Inn; thirty or more subsidiary companies are headquartered at Holiday City. They are represented in part by the multi-storied Institutional Mart of America, a virtual "treasure house" of furnishings and equipment uscti by Holiday Inn, and other iiotel and motel builders, hospitals, nursing homes, college dormitories, apartment structures and other institutional buildings.
Holiday City extends far beyond its Memphis boundaries, as component divisions include a carpet mil!
Eugart Yerlan (left) discusses an art job with Holiday press art director Dev Kinney and one of field salesmen.
Duane Cooi^ .. ;;^i. staff pliutotiuphuf who creates product illustrations extensively used by Inn Keepers Supply.
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at Phoenix City, Holiday Industries at Hernando. Miss.. King Cotton Meat Products in Memphis, Artes de Mexico, headquartered in Mexico City, and many others.
"1 heir operations are also related to the kinds of things we are doing," says Yerian.
Yes, growth has to be an important factor. When a system with the scope of Holiday Inn expands at the rate of two or three new inn openings each week — from 1 ."^O inns in the early 1960"s to nearly 1,300 by 1971 — somebody has to be both farsighted and flexible.
Through its present wide-ranging search for the best of the new audio-visual tools for a better job of communication. Holiday Inn's audio-visual department at Holiday City constantly reviews and tests new equipment. It gives high marks to the potential of EVR for cassette programming of company instructional material, as well as for guestroom use. (See box. page 17, for some of Holiday Inn's favorite pro
AV art director Fred Peterson, who brought a lifetime of experience to this growing audiovisual activity.
AV Communications' electronic main tenance has a full-time technician who helps keep all equipment moving.
Computer-operated drafting machine shown drawing a room layout, is uset to design the many hundreds of meet ing rooms now available — worldwide.
duction. projection and sound reproduction tools. )
To the person with the audio visual administrative responsihilitiey in his own company, there's finxl fo» thought in Eugart Yerian's word:
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Print staging area with Paul HccKler (left), chief photographer and Bill Sp«i, del. former Navy photo director.
Charles Kennon uses all Ins "slaci time" as builder of odd-sized pictur' frames used by H.I. departments.
BUSINESS SCREEr