Business screen magazine (1946)

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Improvint! the presentation. f M)u use motion picture films for rainins; and selling . . . you will be Ilible to" save some^SO'^f to 90% on 1 ihe film footage! This is because an average 20 minute motion picture iilm uses 400 feet of film while the jMP system uses just 50 feet or less. Ifet there is no effect on the impact )f the film! I With standard motion picture orojcction, the film runs at a fixed • ate of speed (24 frames per second) '•vcn if there is no motion on the -cn. it has to; because if the pro .w(ir stopped at a frame. 1) the film ■ mild be damaged from the heat find 2) the sound track (which is on !he film) would also stop! In most motion picture films mich of the footage consists of idenical frames that have to keep being c|K'ated. For example, when the title of a film, or a diagram, or a closeup of a product is being shown for just 5 seconds at 24 frames per second, it takes 120 frames of film to show it! With PIP. only one frame is needed. Only a small fraction of as much film has to be bought, processed, handled, duplicated, mailed etc.! Even further savings are added because PIP uses silent Super 8mm film. Less expensive to buy, process and duplicate compared to film with a sound track. And remember the point made before. The PIP system sound cassette can be changed anytime, easily without changing the picture ... by using another cassette. The cost? About $1.50! .\ 20 minute HIP film und sound presentulion can he dupliculed for a few dollars. Complete. With much simpler and less expensive handling and shipping. By reducing the cost of films so drastically — a whole new world of potential uses becomes practical. Creative film making techniques \vith(»ut complications are also part of the PIP system benefits. Slowdowns, speed-ups, stop-action, freczc-frames. frame-changing to musical beat, pop-ons . . . and other ways of adding interest and clarity to the contents of the film can be included with great simplicity and economy. Moreover, these can all be done utilizing the existing production techniques and equipment — familiar to all filmmakers. If you have read this far, you are beginning to understand a little about PIP. Enough, we hope, to start your own imagination working about where PIP fits into vour life. y