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|)B SEYMOUR
llitor and Publisher
IRA PINCUS
blishmg Director
I H. COELLN
lunder & Consultant
iANFORD SOBEL
iintributing Editor
IIORGE WATT
■. oduction Director (New York)
lULINE DAVIES
\ oduction Manager (Duluth)
m JOHNSON
IF Irculation
Busbess
Screen
THE VISUAL COMMUNICATIONS MAGAZINE
JULY/AUGUST 1971 • VOLUME 32 • NUMBER 7
features
A-V EQUIPMENT IN '71
How (he dea/ers see /t 17
lAVA: WHAT PRICE TECHNIQUE OVER CONTENT
Key speakers at convention score glamor
at the expense of communication 20
-TICES
ist: Bob Seymour )7 Third Ave. 3wYork, N.Y. 10017 li. (212) 572-4853
est: Jerry Starkman
J. H. &S. Inc.
)01 West Eighth St.
)S Angeles, Calif. 90057
1. (213) 483-8530
lARCOURT RACE
)VANOVICH JBLICATIONS
ICHARD MOELLER i'easurer
Xrs FLADMARK enior Vice President
OBERT EDGELL ice President
HOMAS GRENEY ice President
ZRA PINCUS ice President
^HMGHERNA ice President. Production
.DWARD CROWELL
director of Marketing Services
A LOOK INSIDE EASTERN EUROPE FILM-MAKING
How the Russians do it
Wrth this July/August 'ssue. Business Screen pegins a bi-monthly Publishing schedule.
Im
24
SUPER 8 BOOSTS DU PONT SALES
"Zerex" sales campaign a big success 26
BUYER'S GUIDE TO A-V PRESENTATION EQUIPMENT 29
66 WINNERS AT U.S. INDUSTRIAL FILM FESTIVAL 52
departments
THE AUDIO VISUAL CALENDAR — upcoming events 8
NEWSREEL — current trends and activities lo
PARADOX — by Stanford Sobel 12
REFERENCE SHELF — helpful books and literature 39
PICTURE PARADE — film reviews and previews 43
NEW PRODUCTS REVIEW — new equipment and services 45
IFPA JOURNAL 50
THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS 53
THE SCREEN EXECUTIVE— personne/ notes 54
INDEX TO ADVERTISERS IN THIS ISSUE 54
cni
A HARCOURT BRACE JOVANOVICH PUBLICATION ABP
BUSINESS SCREEN is published bi-monthly by Harcourt Brace Jovanovich Publications. Corporate offices: 757 Third Avenue. New York. New York 10017. Advertising and Editorial offices: 757 Third Avenue, New York, New York 10017. Accounting. Ad Production and Circulation offices: 1 East First Street. Ouluth. Minnesota 55802. Subscription rates: one year. $6; two years. $10; three years. $13 in the United States and Canada. Other countries: $12 per year. Single copies: $1.00 in the United States and Canada; all other countries: $2.00. Controlled circulation postage paid at Duluth. Minnesota 55802. Copyright 1971 by Harcourt Brace Jovanovich Publications. POSTMASTER: Send Form 3579 to BUSINESS SCREEN. P.O. Box 6009, Duluth, Minnesota 55806.
'/August. 1971