Business screen magazine (1946)

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very much aware of ilic importance of A-\' techniques in training — much more m> than the schools are." In Washington. D.C., where there is httle industrial activity. A-V equipment dealers have suffercti from a slowdown of go\ernment appropriations. C". T. Chandler, of "The" Film Center, has a lot of orders on the hook, pending government actions. "Some of the agencies here are still trying to get by with equipment that's 25-3U years old. There should really be some kind of standard depreciation policv on projection equipment. "Our rental business here is very good though. We have a great many conventions with a constant need for all kinds of projcctii>n equipment iif every kind. W'e keep a big stock and we keep it busy." Taylor Hoynes. Jr.. of Colonial Film & Equipment, in Atlanta, described his industrial equipment business as being on a constant increase for several years. "Southern industry far surpasses the schools in modern technologv and equipment for training, and the demand for custom-made programs with permanent equipment installations is growing in 1971." he said. With this favorable prognosis loi the equipment business in mid-year 197 1 , it's interesting to note what industry is buying. Taylor Hoynes finds that industrial A-V customers in his area are moving more and more toward multi-media programs — mostly sound slide and sound filmst rip with three to eight-channel programming. He finds a pu/zling drop in Super-8 equipment. Why? It seems like industry is interestetl in doing some of 'ts own production, which is not too difficult for filmstrip and slide, but there is not the time nor the qualified personnel available to sit down and produce their own motion pictures. "We see the PIP ami RCS type of pulsed filmstrip/motion pictures as convng. but there is no recognizable interest just yet." Allan Armour finds good sales records for both Super-8 ("jj<« products need the excitement of molion pictures") and the s(Aind filmstrip. "We have recently sold Sl.'iO.()()() worth of I.a Uelle Courier 16 filmstrip projectors to IBM." he said. "They consider this to be an excellent machine. They can do a 18 sound and picture cartridge for less than $10. It doesn't replace motion pictures, but for their purposes, it's just great." Armour's company has moved a large quantity of Fairchild Super-8 projectors, and finds much interest now in Sony half-inch color V IR with the inexpensive new color camera. Other good sellers are the Ektalite screen, programmers, tape duplicators and great quantities of under S2() cassette players. Burlington Industries, for instance, has equipped each one of its salesmen with a player and sends out sales training material on a regular weekly basis. C. T. Chandler says that despite predictions he has heard that industry was moving away from 16mm motion pictures toward Super-8. it hasn't been evident in the Washington area. Along with the audio cassette recorder, the 16mm sound motion picture projector is a best seller. \ideotape recorders are priced out of range, he finds, and lack of compatibility is a serious hindrance to their wider use. Ray Franklin has also found that video sales have fallen. "Nobody is going to spend any appreciable amount of money in a video studio witii one kind of equipment and then find out later that they might have got something essentially similar at one-eighth the cost." Super-S sales are up phenomcnall) in Florida, and 16nim is doing very well, too. "I expect this is because there is still a good supply of 16mm software." Franklin said. "People feel that 16mm is going to stick around for quite awhile "We've had tremendous succe with Audiscan. " Franklin continue "I think filmstrips may eventual go to 16mm as a standard. Anoth item our industrial bu\ers are usii is the Coxco synchronizer with C rousel — you cannot go wrong wi this basic stuff." In Chicago. Robert Hiller belicv that the most significant trend equipment sales has been the gre surge in audio cassettes. "They ha brought a tremendous new intcn to our business and given us a wht new area to work in. Some day tl may happen with video cassettes, t right now everyone has his own ba park — we don't know which way i going to go. "Synchronized do-it-yourself fil strips and slides have developed nt markets among small users, and dustrial A-V men with quick pre lems to solve are using them extt sively." Hiller said. Everyone interviewed decried lack of standards. Allan Armo said. "We literally had more stai ards a hundred years ago than we today — you could look at yc stereo cards on any viewers. can't do anything like that toda Ray Franklin hopes the El standard for video recorders is meaningful advance. "They say j can play a Sony tape on a Panaso machine, and vice versa, but everyone is convinced." What is coming up'.' The deal interviewed think the next dec will be the most exciting yet. Al .Armour looks for almost e\eryth to be miniaturized and battery-p< ered. I'chter, cheaper, easier to crate. "All this will go with as screens as you want — whole wi ■n fact. And business will take lead in utilizing all these new tix) Robert Hiller has simi thoughts. "I believe in the indust market. Not only as good busin tor me. but I think the whole co tr\ will be belter off because of audio-visual tools that business ' he using. ".Xiul I'm glad to be a dealc Hiller said. "There is a strong n lor dealers willing to provide ser\ and experience and interest for inJiistii.il customers. We can c nidustr\'s way and speed its { formance. .And that's a pretty thing to be doing." BUSINESS SCR 1 RlU^