Business screen magazine (1946)

picture parade REVIEWS AND PREVIEWS OF NEW VISUALS orth Carolina Lures isitors With Theatrical Film Ik Stale iit Norlti Carolina, which (lis ilscif ihf (.iooillicsi l.aml. has Hirisorcd a film of the same name to low the rest of the country what s talkiny ahout. The ten-minute short opened in at IS United Artists Showcase !en at recent premiere in New York: "irl Lenz. president, and Si Perry, trical Distribution Manager. Modn Talking Picture Service, with Robert organ. Attorney General. State of orth Carolma. Theatres in New York, Production was by Tom Hilderbrand in association with Cirady Jeffreys Associates. Distribution of the theatrical film, as well as a longer 28-miniite version, is by Modern Talking Picture Service. The phrase The Goodliest Land is borrowed from a booklet published in England in 1584. Describing what is now the eastern region of North Carolina, authors Phillip Amadas and Arthur Barlow called it "the goodliest laml under the cope of heaven." North Carolina's Travel and Promotion Division hopes the film will lure a goodly passel of Yankees down to visit the Old North State, for. as one of its officials jocularly remarked at a New York premiere, "One Yankee visitor is equal to a whole bale of cotton, and is twice as easy to pick."' Kohlerand House Beautiful Join Forces to Plug Baths K.i>hler Co.. the plumbing manufacturer, and House Beautiful Magazine. ha\e teamed up to produce a 17minute bathroom modernizing movie called The Bold Look in Baths. The film features "sensibly beautiful" baths that combine Kohler's new colors, new fixtures and new fittings with an imaginative array of decorating ideas. Seton Lindsay. House Beautiful's Bath and Beauty editor, and Patricia Ciuinan. Assistant to the Publisher, narrate the movie and provide "womanly insight into decorating magic." Alderman Studios at High Point, North Carolina, handled the production. The film is available to group audiences on free loan from J. L. Bordeau. Kohler Co.. Kohler, Wis. 53044 New Short Subject Reel for Theatres The fifth issue of Theater Cavalcade, a short subject scries produced by Association-Sterling Films, is now playing in theatres across the country. The 12-minute film uses a newsreel format in presenting six sponsored informational segments on ecology, sports, education, safety, tourism and science. The Linguist. Crashing through language barriers is a snap for the handsome, new Mastermatic II 35mm f ilmstrip projector. Ever try to make a sales point to a roomtui of brokers with a filmstrip that talks Distributorian? Forget it' They talk languages as different as Latin IS from Swahili Or Elementary from High School Level English Imagine how great you'd feel walking in to give a presentation confident that the voice track on your filmstrip will talk in the idiom of that particular audience That confidence is what Mastermatic II is all about And Unipak '*' is the heart of it Unipak is tfie nifty little snap-in cartridge that holds the 35mm filmstrip (a continuous look of up to 200 frames), the audio track subcartridge (with a continuous loop of up to 30 minutes), and the prism mirror. And that's the whole ball of facts! Nice thing is that the audio track snaps right out so you can snap in the track that talks in whatever language or level your audience understands tiest And look, no hands' You never touch the film or the audio tape so both of them last as long as you have audiences to show them to. More'' Mastermatic II has all solid state, plug-in circuits so you can flip it on and go Now No warm up. And IC's for reliability. And a big, bright 500 watt lamp so both front and rear projection is clear and sharp from any angle in the room And a frame lock to hold the picture where it belongs. And separate advance and hold frequencies for response and restart so you can program pauses to suit your presentation to your audience And a more efficient cooling system And a jack for optional remote control. And. just for show, a really great looking slimline case that says a lot about your presentation before you even start And you thought our Mastermatic I had everything a 35mm filmstrip sound projector needed Write now for Mastermatic II specs. They'll prove our point In your language Optisonlcs Corporation Montgomeryvllle, Pa. 18936 THE MASTERMATtC^j 11 Projector is covered by issued and pending U.S. and foreign patents Li: ly/August, 1971 43